The third Hyundai Super Bowl ad features the Genesis Coupe… and if you believe everything you see, it can actually bring someone back to life

“Think Fast,” a 30-second spot that will play in the fourth quarter of the game, features Bob, a recurring character that will star in Hyundai’s social media plans. In the ad, Bob is driving his boss in his Genesis Coupe R-Spec. While in the middle of offering Bob some words of wisdom, the elderly boss falls unconscious. Bob doesn’t lose his head during this medical emergency – instead, he rapidly accelerates and stops his car repeatedly, performing a sort of Genesis CPR. There’s enough force to bring the boss back to life, who starts his speech right where he left off.

If you’re a fan of Bob’s, you can check out more “Bob’s High-Powered Business Tips” by visiting Hyundai’s YouTube Channel.

Check out “Think Fast” after the jump.

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Hyundai is set to finally debut the 2013 Genesis Coupe at next week’s 2012 Detroit Auto Show, and to stir up some excitement they’ve released a new teaser video for their next-generation sports coupe.

The teaser surprisingly reveals quite a bit of the new Genesis Coupe, albeit in actual bits and pieces rather than full car shots. Nonetheless, there aren’t any real surprises as to what it’ll look like after all the photos we’ve seen, but it’s nice to see more details on the newly revamped model. The 3.8 badge that’s also seen in the video proves that the new Genesis Coupe will be plenty potent with its Lambda V6 with 345-hp and 295 lb-ft of torque.

Check out the video after the break.

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Are you frustrated with your car’s nav system? Join the club – a new study out by J.D. Power and Associates Reports says that drivers are annoyed with their navigation systems.

Consumers are reporting that they are becoming increasingly frustrated with their in-car navigation and infotainment systems. The problem seems to be complexity of these systems, and drivers think that the systems available aren’t easy to use. Topping the list of complaints is the “Address/street/city not found”, followed by “Difficulty inputting destination,” “Route provided was not direct” and “Difficulty using voice recognition controls.” And instead of making these systems easier to use, manufacturers are adding even more features, such as climate controls.

“Routing the primary function of a navigation system is obviously an issue and will continue to be,” said Andy Bernhard, director at J.D. Power and Associates. “However, for nearly 10 years, the importance of ease of use has been emphasized by owners, and the continued high level of problems in this area begs the question: is the industry listening to how owners want to interact with their system?”

J.D. Power and Associates also ranked the top systems based on consumer satisfaction, and leading the way is the Garmin system that comes with the Dodge Charger and Chrysler 300, as well as the Hyundai Mobis that’s found in the Hyundai Genesis Coupe. At the bottom of the list is the Alpine Electronics unit found in a few Mercedes-Benz models, TeleNav in the Lincoln MKX and DENSO in the Toyota RAV4.

If you have GPS or an infotainment system in your vehicle, do you find it too complicated to use? Let us know in the comments section below.

Now that we know what the 2013 Hyundai Genesis Coupe is going to look like, our speculation as to what will be under the hood can also end. Hyundai has officially announced that the new Genesis Coupe will come with a 2.0 TCI base engine and a direct-injection version of the Lambda 3.8. The 2.0L turbo will pack 275-hp while the 3.8L GDi will come with 350-hp – even more than the Genesis Sedan, which is rated at 333-hp.

Both engines will be offered with an eight-speed automatic transmission or a six-speed manual option. What is most impressive is that the V6 Genesis Coupe will pack more horsepower than the Dodge Challenger, Ford Mustang and Chevrolet Camaro.

These details, while official, are for Korean-spec models. Official US specs won’t be announced until the Detroit Auto Show in January.

GALLERY: 2013 Hyundai Genesis Coupe

It’s been a fun ride waiting for Hyundai to officially reveal the 2013 Genesis Coupe, with spy photos to supposed Photoshop renders to teasers from Hyundai. And now the supposed Photoshop render has been proven to be the real deal, as Hyundai posted a trio of photos showing off the 2013 Genesis Coupe in all its glory.

No surprises yet with what will be under the hood, with Hyundai simply stating that a more powerful V6 engine will be under the hood. Oddly enough, the Hyundai Facebook post also claims that it’ll be a 2012 Genesis model but either way it’s obvious Hyundai has employed its Fluidic Sculpture design philosophy on the new Genesis Coupe.

For now we’ll still keep our fingers crossed that Hyundai engineers are taking notes from Rhys Millen Racing and finds a way to give consumers a Tau engine option for the new Genesis Coupe.

GALLERY: 2013 Hyundai Genesis Coupe

[Source: Hyundai Facebook]

Last week we were treated with what was believed as a photoshop of the upcoming 2013 Hyundai Genesis Coupe, but now official photos have slipped out and it looks like the supposed photoshop wasn’t far off. Thanks to a teaser posted up on the Korean Hyundai blog, we can now get a much better look at the highly anticipated refreshed Hyundai Genesis Coupe.

Not much is a surprise, after seeing so many leaked photos and teasers of the new Genesis, but it’s nice to finally see it in its production flesh – with it’s Veloster-like snout.

The 2013 Genesis Coupe will debut at the Detroit Auto Show in January and is expected to keep it’s two engine options, although with a significant bump in power. Look for the 2.0T engine to increase from 210-hp to 274-hp, while the 3.8-liter V6 should gain direct injection to offer 333-hp.

GALLERY: 2013 Hyundai Genesis Coupe

[Source: Blog.Hyundai.com via Autoblog]

We really have to give a hand to Rhys Millen Racing and Hyundai this year. In an age where everything somehow finds a way to leak onto the Internet, this is the first we’re hearing of the project that RMR is currently working on for this year’s SEMA Show.

Hyundai has released a teaser video revealing that Rhys is planning something extra special for this year’s show. Over the past four years, RMR and Hyundai have partnered up to create one-of-a-kind show-stopping vehicles, and it looks like this year they want it to be the biggest and best yet.

Make sure to check out the video after the jump and stay tuned for SEMA Show coverage starting here, Tuesday, Nov. 1st.

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Hyundai will unveiled a one-off Genesis coupe at SEMA, dubbed the Genesis Hurricane SC, built in collaboration with Magnuson Products, Rhys Millen Racing, Harman International and Torvec Inc.

Magnuson is a well known maker of superchargers, and will be contributing the “SC” part of the equation, though technical details haven’t been released. Horsepower has been announced at 450 horsepower.

What has us intrigued is a small nugget buried in the press release, where a Hyundai engineer mentions that HATCI (Hyundai’s Michigan technical Center) has been “…working for years with Magnuson to ensure high engine output is available on future Hyundai vehicles.”

Does this mean that a supercharged Genesis Coupe is on the way as a replacement for a long-rumored but often denied V8-powered Genesis Coupe?

Check out our coverage of the 2011 SEMA show here

Leaked photos of the 2013 Genesis Coupe have already hit the net showcasing a Veloster-style nose for the Hyundai sports car. Now new shots have revealed one of the engine options – and it’s a good one.

Rumors had suggested the base 2.0T 4-cylinder would be upgraded to equal the power of that in the new Sonata, with 274-hp on tap. As for the V6, it was expected to get direct-injection, much like in the 2012 Genesis Sedan, to generate 333-hp. And rumors of the R-Spec’s 5.0-liter continued to surface in the hope there was some truth to them.

The latest photos have confirmed at least one engine, and it’s none of the above. Instead, look for a supercharged V6 to find its way under the hood of the new 2013 Genesis Coupe. This should help it deliver power on par with the big 5.0-liter, but in a more compact space and with a lower weight.

[Source: Autoblog]

Even though its official North American debut is quite a ways off at the 2012 Detroit Auto Show, several photos have surfaced throughout the Internet revealing the 2013 facelifted Genesis Coupe. Now we’ve spotted the most revealing photo of the Hyundai Veloster-influenced Genesis, featuring a much bolder front end while the rest of the body looks traditional Genesis-esque. We have little reason to believe that the actual production vehicle will stray very far from these leaked photos.

We’re still confident that Hyundai will equip the 2013 Genesis Coupe with a more powerful base 2.0L turbocharged engine with 274-hp, while the 3.8L V6 from the Genesis Sedan with 333-hp will be available as an option. The only thing that would make the next-generation Genesis Coupe killer would be a 5.0L V8 option with 429-hp – just like on the Genesis Sedan R-Spec model.

[Source: Hyundai-Blog.com]