Auto News

AutoGuide News Blog

The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Feb 23 2009, 2:04 PM

Get the Flash Player to see this player.

Think you’re already seen this one? Well you have… sort of.

With the first Genesis Coupe commercial, featuring the music of Billy Corgan of Smashing Pumpkins fame, airing during the Super Bowl, Hyundai continued its marketing onslaught by airing another custom commercial during the Academy Awards. This time, however, the artist of choice was cellist Yo-Yo Ma.

We think it worked out pretty nicely.