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 |  Apr 01 2014, 12:26 PM

2015-Hyundai-Genesis-23

A brand that is best known for value packed economy cars is continuing its push into the luxury segment, and it is keeping its value-focused philosophy alive. 

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 |  Feb 14 2012, 2:03 PM

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Hyundai announced pricing today for its 2013 Genesis Coupes, both the 2.0-liter turbo version and the more powerful 3.8-liter R-Spec, which get serious power boosts over the previous model year.

The 2.0-liter turbo four-cylinder model is more expensive than the 2012, starting at $24,250 though it’s probably money well spent. That extra $2000 over last  year’s starting price buys you an impressive 60 extra horsepower when you use premium gas, thanks to direct injection in the refreshed engine.

If you can muster the extra $4,500 we would suggest going with the R-Spec model. It doesn’t get quite as dramatic of an increase as its four-banger little brother, but there’s still a considerable boost in play here. $28,750 puts you behind the wheel with 348 hp at your right foot’s command; a 42-hp jump over the 2012.

Fuel economy will probably improve in the automatics given that the company is trading up to an eight-speed automatic with paddle shifters, though the six-speed manual is $1,250 less and the clear choice for enthusiasts.

A more aggressive look comes from the wide-open mouth, redesigned headlights and more chiseled body. A small rear spoiler also hints at the coupes’s new power.

Patience isn’t even all that necessary here, the new model year goes on sale next month, meaning you can probably bargain your way into a 2012 for a steal or sit pretty in the latest and greatest. The choice is yours.

GALLERY: 2013 Hyundai Genesis Coupe

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Watch out first look video of the 2013 Hyundai Genesis Coupe below:

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