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Hyundai is rolling out a new advertising campaign with a twist: the host of the commercials is trying to hypnotize you, right through the computer screen.
These ads are for the Hyundai i30, or as we know it in America, the Elantra. They feature professional hypnotist Peter Powers, who does his best to hypnotize any consumers daring to watch the video. The video features a disclaimer that assures you ”Peter Powers has performed the hypnosis with suggestions of a positive and fun nature, a formal procedure for the removal of hypnosis and with no instructions to perform unlawful, negative or unseemly behavior.”
Powers’ sow, calm voice tells us to fall in love with the i30 and that the headlights look like eagle eyes and the tail lights are just like the wind. It is clearly a little bit sensationalized for entertainment, but Hyundai is probably counting on some weak willed people to be enthralled by Peter Powers spell and run out and buy a new i30.
You can see for yourself whether or not the hypnotization works on you by clicking here.
Watch the video below for a preview of exactly how powerful hypnotization can be.
Hyundai has already admitted that they have two sets of tooling for their three-door Veloster, so that Hyundai can switch the door’s location for either left or right-hand drive markets, and the company has admitted that a Veloster with two rear doors is a possibility for the future.
Hyundai is apparently planning a five-door version for European markets, and company representatives were coy when asked whether it was coming to the U.S. Hyundai was similarly evasive regarding the Elantra Touring coming to the U.S., but with previous versions having already made the trip across the ocean, we might as well expect it at an upcoming auto show.
[Source: Car and Driver]
Although our German isn’t too great, Auto Motor und Sport, the automotive publication of record in Germany, is reporting that the Hyundai i30, also known as the Elantra Touring, will get a plug-in hybrid version in 2013.
Hyundai has hinted at a competitor to the Toyota Prius before, and the i30, designed with the ultra-competitive European market in mind, is a stylish product that attracted attention from Volkswagen’s CEO at a recent car show due to its outstanding build quality. Such a product would be a great platform for a plug-in hybrid, which would serve as a halo for Hyundai’s “green” image.
Although Hyundai has previously stressed that hybrids and electric cars wouldn’t play a major part in its portfolio, hybrids are an undeniable image booster and plug-in hybrids are exempt from congestion charges in major urban centers like London. With this in mind, Hyundai would be wise to bring a product like an i30 plug-in to market, and hopefully the Korean company will decide to bring it to North America as well.
[Source: Auto Motor und Sport]
Hyundai has just released a selection of photos of its new i30 hatchback model in Europe with a bold design similar to what we might expect from Mazda. Set to be officially unveiled at the Frankfurt Motor Show, the i30 hatch might never make its way to North America, but it’s wagon counterpart (sold here as the Elantra Touring) will. That being said, this is a near-reveal of that car, which is expected to hit out shores next year as a 2013 model year car.
The bold front-end design of the new i30 hatch follows the Fluidic Sculpture design language that has been seen in the new i40 series (Europe’s Sonata), featuring wrap-around headlights, a large hexagonal front grille and prominent front fenders. On the inside, the i30 resembles the likes of Hyundai’s Veloster with a refined center console and a deep-set gauge cluster.
When it does arrive in the U.S. look for power to come from a 148-hp 1.8-liter with an impressive 40-mpg rating.
GALLERY: Hyundai i30 Hatchback
Hyundai‘s Elantra Touring station wagon will still be offered once the Elantra sedan is replaced here in the United States. In fact, we’ll even see a new Touring sometime after the sedan launches.
But the staggered introductions wont take place on the usual schedule, which often sees a new variant launch within 12 months of the main model. Because the Touring is actually based on the Hyundai i30, a European market small wagon, American consumers will have to wait for the i30 to get a re-design, something that is supposed to happen at some point in 2011.
While Hyundai CEO John Krafcik said that there would be greater integration of the i30 and the Elantra sedan, no timetable was given. The i30 has been around since 2007, so it might be due for a refresh sooner, rather than later, and with the leap in quality represented by the Elantra, it’s going to need one lest in look stale.