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Last but not least, Hyundai’s fifth and final Super Bowl ad showcases the Genesis sedan.
Titled “Faster Acting,” this 30-second commercial highlights the new 429-horsepower Genesis R-Spec sedan. It helps tie together the theme of performance, so the pre-game spots are bridged with the in-game ads. It’s your run-of-the-mill car ad – no cheetahs or dying bosses to speak of. But if you love watching new cars go really fast, you’ll enjoy this one.
Watch “Faster Acting” after the jump.
Adding to Hyundai’s Super Bowl ad lineup, the automaker’s fourth commercial focuses on the Elantra.
Celebrating its 2012 North American Car of the Year victory, the Elantra takes a 30-second “Victory Lap” during the game. The Elantra won the award in January, and what better time than the Super Bowl to celebrate the big win. Instead of a parade, the Elantra takes a victory lap around the neighborhood with a little fanfare (hey, honking your horn can be considered fanfare.)
Watch Hyundai “Victory Lap” commercial after the jump.
The third Hyundai Super Bowl ad features the Genesis Coupe… and if you believe everything you see, it can actually bring someone back to life
“Think Fast,” a 30-second spot that will play in the fourth quarter of the game, features Bob, a recurring character that will star in Hyundai’s social media plans. In the ad, Bob is driving his boss in his Genesis Coupe R-Spec. While in the middle of offering Bob some words of wisdom, the elderly boss falls unconscious. Bob doesn’t lose his head during this medical emergency – instead, he rapidly accelerates and stops his car repeatedly, performing a sort of Genesis CPR. There’s enough force to bring the boss back to life, who starts his speech right where he left off.
If you’re a fan of Bob’s, you can check out more “Bob’s High-Powered Business Tips” by visiting Hyundai’s YouTube Channel.
Check out “Think Fast” after the jump.