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While General Motors is shying away from social media and advertising, its competition is taking the chance to fill the gap and get attention.
Hyundai Assurance plan now includes three months of free payments while owners look for work
Hyundai has just increased the incentive for you to buy one of their cars by updating the Hyundai Assurance car return policy to include 90 days of free payments.
Adding to the existing offer that those who buy a Hyundai and lose their job within a year can return the car, the Korean automaker is now offering 90 days of lease or loan payments while the owner looks for work. If the owner does find work in that time and decides to keep the car, the payment does not need to be repaid.
The new Hyundai Assurance Plus program is being offered as a part of Hyundai’s Spring Sales Event from February 23 to April 30th.
“We continue to look for ways to help consumers in this challenging economic environment, so we’re offering unprecedented financial protection when they finance or lease a Hyundai,” said Joel Ewanick, vice president, Marketing, Hyundai Motor America. “With our 10-year, 100,000-mile warranty, Hyundai Assurance, and now Hyundai Assurance Plus, we’re telling consumers that we are all in this together, and we’ll get through this together.”
And the incentives seem to be working. In January Hyundai recorded a sales increase (yes, you read that right) over the same period a year before by a total of 14.3 percent. This, while industry sales averaged a decline of 37.1 percent.
Hyundai plans to promote this new program during the Academy Awards this Sunday, with seven 30-second spots and one 60-second spot highlighting the company’s commitment to the U.S. market. We can only hope they are as enjoyable as Hyundai’s SuperBowl Ads.
Official release after the jump: