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14. Acura ZDX
As 2012 winds to an end, AutoGuide looks back at all the vehicles that received the axe this year, some that will be missed, while others surely won’t be.
Starting it off is the Acura ZDX, a crossover that had a very tough time breaking into the market. Priced at around $51,815 including delivery, the ZDX was hardly a hot seller for the Japanese automaker, and it’s clear that Acura can’t wait to move forward from it.
The Sante Fe has grown in 2013, and now offers seven passenger seating, rendering the Veracruz as a model without a market. The Veracruz name plate never caught on in the US like Santa Fe did, so Hyundai will offer the new Santa Fe with either five or seven seats, to make it a versatile vehicle which can be marketed under the same name.
“It’s hard to establish a new brand name,” Krafcik said. “It can take $50 to $100 million dollars. Santa Fe is a golden nameplate for us, it’s a great product, and now it will be much more efficient in my marketing spend.”
Also helping to oust the Veracruz is the simple fact that it is old looking, where as the new Santa Fe has inherited Hyundai’s new fluid design language which has been successful on the Elantra and and Sonata.
Hyundai is recalling more than 200,000 Veracruz and Santa Fe SUVs between 2007-2008 model years for an airbag failure. The recall affects 26,548 Veracruz vehicles and 178,865 Santa Fe models.
According to Hyundai the airbag assembly could become damaged over time and as a result the airbag may not deploy in a crash. Hyundai has already replaced 8,000 of the assemblies under warranty claims.
No injuries or accidents have been reported in association with this recall, and did state that a warning light would illuminate on the dash board if the airbag system is not working. Hyundai is taking a different route with the recall however, fixing first the vehicles with the warning light illuminated while asking owners with functional airbags to wait. Hyundai states the reason being is that there isn’t a sufficient supply of replacement parts to service all affected vehicles in a short period of time.