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The New Face of Zoom-Zoom
Zoom-Zoom, it’s what sets Mazda apart from other car companies. The small Japanese manufacturer focuses on driving dynamics far more than other mass-market automakers. The result of that relentless toil is a lineup of cars and crossovers that are more entertaining than their competition. Paraphrasing one of the company’s TV commercials, if it’s not worth driving it’s not worth building.
One of Mazda’s most important products is the compact Mazda3. Available as either a hatchback or sedan it’s the cornerstone of the brand’s global sales. It’s never an easy task updating a successful product; drastic changes can attract new buyers but they also risk alienating existing customers. Fortunately for everyone the company has made common-sense updates to the 2014 model that should actually please everyone. Here are 10 things you absolutely must know about the new Mazda3.
Like a Broadway premiere the 2014 Mazda3 will take a bow in New York City today. Mazda’s best-selling compact car has received a bumper-to-bumper redesign along with some significant improvements. The company’s latest C-Segment offering brings a healthy dose of style, performance and technology to an extremely competitive slice of the market.
As Honda and Toyota soldier on with the same old designs, Mazda has taken heed of the attractively styled products coming out of Korea these days and decided to fire back. Using the brand’s new Kodo design language the Takeri Concept is a look at the next-generation Mazda6. Based on an all-new platform and powered by a diesel engine it’s also the first example of a Mazda vehicle using the brand’s new i-ELOOP regenerative braking technology.
GALLERY: Mazda Takeri Concept
For more on the Takeri concept, watch the video below:
When Mazda unveils its new Takeri concept car at the Tokyo Motor Show next week, the company will be showing off more than just some shiny sheetmetal. Underneath that sleek new bodywork will be a new engineering solution in the war to conserve fuel and boost fuel economy.
Called i-ELOOP, Mazda’s new regenerative braking system, like much everything the Japanese automaker does, will differ significantly from those of its rivals. Rather than use a dedicated electric motor and battery, Mazda engineers have developed a solution that uses a variable voltage alternator, a low-resistance Electric Double Layer Capacitor (EDLC) and a DC/DC converter. The result is that the i-LOOP (Intelligent Energy Loop) can be fully charged and depleted in just seconds.
In daily driving the system begins to charge as soon as the driver lifts off the throttle. The electricity is gathered and sent to the EDLC in 25V for storage. When required, the DC/DC converter converts the energy to 12V before sending it to the car’s electric system to power components such as the climate control and audio system.
The ability to quickly generate and use the stored energy, when paired with Mazda’s i-stop start-stop system, means the gasoline engine can be shut off for longer periods of time in stop-and-go traffic, thus resulting in a fuel economy improvement by as much as 10 percent.
Mazda has said the new system will be coming to production models in 2012.