Acura‘s new ILX sedan, based on the Honda Civic sedan, officially features Acura’s first hybrid system and has made its debut at the 2012 Detroit Auto Show. The 2013 Acura ILX will become the automaker’s new anchor in a strategy to capture entry-level luxury buyers.
Acura’s target market with the ILX are intelligent, young professionals. The 2013 ILX Concept that debuted at the Detroit Auto Show today featured 19-inch wheels and was announced to have three different powertrains, including Acura’s first hybrid. Even though Acura isn’t positioning the ILX as a technology vehicle, there is still plenty of features for technophiles to love including Pandora Internet Radio, rear-view camera and text-to-speech messaging.
The three powerplants that will be offered for the ILX include a 2.0L four-cylinder with a five-speed automatic transmission, a 2.4L with a six-speed automatic and the 1.5L four-cylinder, 93-hp hybrid powertrain from the Honda Civic hybrid. Acura did specify that its hybrid system will be tuned for more performance and as a result, will have less fuel economy than Civic’s 44-mpg.
The production version of the ILX will debut this Spring and as a result, no pricing was announced. Acura did however state that they anticipate pricing to be “well below $30,000.”
GALLERY: Acura ILX Sedan Concept Official Photos
GALLERY: Acura ILX Sedan Detroit Auto Show Reveal
And watch a first look video of the Acura ILX below: