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We live in a digital world. For many new-car shoppers megabytes and gigahertz are just as important as horsepower and fuel economy. To members of the younger demographic chips are made of silicon, not potatoes, and ram has nothing to do with trucks. But what about the rest of us? To help customers understand the high-tech features of their cars, every Lexus dealer is staffed with dedicated experts that are at the ready to answer any questions a buyer may have about their vehicle.
Tech giant Intel has decided to move into the car infotainment market, teaming up with Denso, which recently developed the Entune system in various new Toyota models.
Intel, known for its microprocessors used in most of today’s computers, has created a $100 million investment fund towards the development of new hardware and software for the automotive infotainment market. Initially, the tech giant will focus on developing speech recognition, gesture recognition, and eye tracking.
Along with Entune, Denso has also developed NaviBridge and Arpeggio, infotainment technologies that work alongside today’s smartphones.
A match made in heaven? Perhaps. Both Intel and Denso are well-respected in the tech industry, but other competitors are more established and already have relationships with automakers. Still, we doubt the two heavyweights will have difficulty building those relationships.
The decision to develop this tech is one of the first projects funded by the investment fund, which was announced last month. The fund exists to promote technological innovation in the automotive industry because of the rapidly-growing role computers are playing in new cars.
[Source: Automotive News]