The Jim Russell Racing Drivers School is launching a new Mitsubishi Lancer Evolution driving experience. Participants will be able to get behind the wheel of Mitsu’s amazing new EVO X on one of America’s best race tracks, Infineon.

Along with a classroom component, drivers will be able to pilot the track-ready EVO while they develop their racing technique, car control skills and get some serious speed out on the track.

“Deciding to work with Mitsubishi Motors for The Lancer Evolution program was an easy choice,” said Chip Pankow, president of Jim Russell Racing Drivers School. “We have been using the 4G63 engines in our Lola-built school cars and found them to be exceptionally reliable. The launch of The Jim Russell Lancer Evolution Experience strengthens our position as the leader in delivering new concepts and deliverables for automotive manufacturers seeking to broaden their customer base.”

Mitsubishi will officially announce the new school program on July 11 at the annual Mitsubishi Owners Day (M.O.D.), held at the Japanese automaker’s Cypress, Ca offices. There will even be a draw for the first seat in the Jim Russell Lancer Evolution Experience. Jim Russell puts the value at $1,000, but thrashing an EVO X at Infineon is practically priceless.

Official release after the jump:

Jim Russell Racing Drivers School’s Lancer Evolution Experience Kicks Off at Mitsubishi Owners Day 2009

July 9, 2009 –CYPRESS, Calif. — Jim Russell Racing Drivers School, the world’s premier performance driving school, is teaming up with Mitsubishi Motors North America (MMNA) to create an exciting new driver training course that utilizes the rally-bred Lancer Evolution sedan called The Jim Russell Lancer Evolution Experience. The new driver training program will be formally announced on July 11 at this year’s Mitsubishi Owners Day (M.O.D.), the annual celebration of all things Mitsubishi held on the company’s Cypress campus.

The Jim Russell Lancer Evolution Experience program will offer a full day of instruction that begins in the classroom and continues on the exciting track as drivers get behind the wheel of the latest Lancer Evolution. The curriculum will focus on improving a driver’s technique, speed and car control skills at Infineon Raceway, one of the most challenging race tracks in North America.

“Deciding to work with Mitsubishi Motors for The Lancer Evolution program was an easy choice,” said Chip Pankow, president of Jim Russell Racing Drivers School. “We have been using the 4G63 engines in our Lola-built school cars and found them to be exceptionally reliable. The launch of The Jim Russell Lancer Evolution Experience strengthens our position as the leader in delivering new concepts and deliverables for automotive manufacturers seeking to broaden their customer base.”

Those in attendance at M.O.D. will witness the reveal of two of the cars to be used in the Jim Russell Lancer Evolution Experience, as well as the single-seat, open-wheel FJR-50, Formula 3 derived race car, which is designed by Lola Cars International Ltd. and powered by the venerable Mitsubishi 4G63. More than 1,500 owners and enthusiasts from around the country are expected to attend this year’s M.O.D. which will showcase everything from Starions and 3000GTs to Eclipses and Lancer Evolutions.

In addition, all Mitsubishi owners will be eligible to participate in a drawing for a number of highly coveted prizes from participating vendors. The grand prize at the 2009 M.O.D. drawing will be the very first seat in the Jim Russell Lancer Evolution Experience at Infineon Raceway in Sonoma, Calif., worth $1,000.

About Jim Russell Racing Drivers School:
The Jim Russell Racing Drivers School offers a complete driver training program that includes instruction from some of the finest coaches in the world, technical instruction from industry leaders, and educational seminars on being a complete racing driver. With the addition of Mitsubishi Motors, Jim Russell increases its breadth and depth of programs available to consumers to experience an automobile for themselves, experience the product differentiation for themselves and help build brand loyalty. Jim Russell Racing Drivers School is located Turn 1 of Infineon Raceway in Sonoma, CA. For more information visit www.jimrussellusa.com.

About Mitsubishi Motors North America
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans, sport utility vehicles and light trucks through a network of approximately 420 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

Lotus Cars USA has announced that it has signed on as the Title Sponsor of the grassroots Lotus Challenge Series. Started in 2008 by Jim Navarro and other Lotus enthusiasts the series held eight races in its first year with six in California and two at Spring Mountain Motorsports Ranch in Pahrump, Nevada – the home of the Lotus Driving School.

For 2009 the series has expanded to 10 events in the western U.S. (including races at Streets of Willow, Buttonwillow, Laguna Seca and Infineon) with four additional events in Texas.

“The Lotus Challenge Series is a very well run organization that’s expanding through providing Lotus owners a fun, safe and positive environment in which to enjoy their Lotus vehicles and improve their driving skills,” said Lotus Cars USA, Inc. Director of Operations Arnie Johnson. “What Jim Navarro, Tom Hughes, Jack Fried, Robb Bonanno and all of the participants in the Lotus Challenge Series are doing is fostering tremendous enthusiasm and goodwill for our treasured Lotus marque. We’re extremely proud to support the expansion of the Lotus Challenge Series as the title sponsor and show some of our most devoted Lotus owners how much we appreciate them.”

The Lotus Challenge Series is comprised of several classes for both street cars like the Elise and Exige, as well as track-only vehicles like the Exige Cup Car 255 and the 2-Eleven.

For more info visit the Lotus Challenge Series website here:

http://www.lotuschallengeseries.com/

[Photo Credit: Lotus Challenge Series]

Official release after the jump:

Lotus Cars USA, Inc. Announces Title Sponsorship
of Growing Lotus Challenge Series

Duluth, GA, June 25, 2009 – Lotus Cars USA, Inc. is pleased to announce that Lotus will be the Title Sponsor of the growing Lotus Challenge Series.

The Lotus Challenge Series was begun in 2008 by long-time Lotus enthusiast Jim Navarro along with critical support from other Lotus aficionados Jack Fried and Robb Bonanno.  To help expand the Lotus Challenge Series to the east and continually improve the series, Jim recently took on a fellow racer as a partner in the series – Tom Hughes.

“When the Series 2 Elise came to the United States market for the first time in 2004, I immediately bought one and drove it straight to the track,” said Lotus Challenge Series founder and President Jim Navarro.  “I decided it would be great to have a time trial and club race series where like-minded Lotus enthusiasts could enjoy their cars and improve their driving skills together, so Jack, Robb and I worked hard to build up the series last year.  I’m proud of what we’ve built thus far in the Lotus Challenge Series and I particularly appreciate that all of our participants understand our series emphasizes safety and intelligence on the race track and they all drive accordingly.”

The inaugural year of the Lotus Challenge Series in 2008 was comprised of eight events with six at various California tracks and two events at Spring Mountain Motorsports Ranch in Pahrump, Nevada.  The first year of the series was a great success with full grids and a lot of fun and camaraderie enjoyed by all the Lotus racing participants.

With a good, solid first full year of learning and experience under their belt, the Lotus Challenge Series has been expanded for the 2009 season to 10 western US events (see included schedule), initially, and is now in the process of expanding further with an additional 4 events being planned for Lotus owners to enjoy in Texas.  As the race schedule is expanding for the series, the variety of the venues is as well with upcoming events scheduled at the revered Laguna Seca Raceway in Monterey and famous Infineon Raceway in Sonoma.

“The Lotus Challenge Series is a very well run organization that’s expanding through providing Lotus owners a fun, safe and positive environment in which to enjoy their Lotus vehicles and improve their driving skills,” said Lotus Cars USA, Inc. Director of Operations Arnie Johnson.  “What Jim Navarro, Tom Hughes, Jack Fried, Robb Bonanno and all of the participants in the Lotus Challenge Series are doing is fostering tremendous enthusiasm and goodwill for our treasured Lotus marque. We’re extremely proud to support the expansion of the Lotus Challenge Series as the title sponsor and show some of our most devoted Lotus owners how much we appreciate them.”

The full array of Lotus’ current North American product offering competes in the Lotus Challenge Series including various Elise and Exige models and the track-only Exige Cup Car 255 and the current ultimate track-only Lotus 2-Eleven.

Lotus Challenge Series 2009 Competition Schedule:
January 23        Streets of Willow, Willow Springs
February 21 – 22    Streets of Willow, (SCCA School)
March 28 – 29        Spring Mountain Motor Sports Ranch
April 23        Willow Springs International Raceway
May 30 – 31        Buttonwillow Raceway Park
July 16 – 17        Laguna Seca Raceway
August 8        Streets of Willow, Willow Springs
September 3        Buttonwillow Raceway Park
October 8 – 9        Infineon Raceway
November 8 – 9    Spring Mountain Motor Sports Ranch

As the Lotus Challenge Series continues to grow in participation and expand into other parts of the country, the dates and details for new events in the south and on the east coast for 2010 will be announced in August 2009.