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 |  Mar 27 2012, 8:02 AM

Last year, we reported that the Infiniti G37 art car inspired by Cirque du Soleil sold for $55,000 and that the proceeds would go towards initiatives in developing countries.

Now, ONE DROP’s project will benefit one of the poorest regions in El Salvador aiming to ensure fresh water and sanitation are available in Morazán. That area is also one of the driest regions in El Salvador meaning the ONE DROP project will be able to help 1,800 families and indirectly benefit 22,000 people.

The project plans to provide access to water for households in addition to creating an irrigation system to ensure the area can grow two or three crops per year, rather than one. It will also provide micro-financing to farmers and small businesses so they can expand their operations.

Finally, in a Cirque du Soleil touch, the ONE DROP project will also assist local theaters to create incentive shows and entertainment to educate better water management.

“The intent is to be very entertaining, and the idea is that people will retain important information about water management, pollution, and health,” said Lili-Anna Peresa, executive director of ONE DROP.

 |  Nov 25 2011, 6:00 PM

Back in October, we told you about the Infiniti G37 Art Car and how it was being auctioned off on November 12, with its proceeds going to support the ONE DROP Foundation. An anonymous bidder placed a winning bid of $55,000 for this very special car, and the proceeds will go towards initiatives in developing countries.

The Masquerave event drew 1,200 people and the Art Car was revealed with a dramatic performance choreographed by Cirque du Soleil (ONE DROP is an initiative of Guy Laliberté, founder of Cirque du Soleil).

“We are thrilled to have the support of Infiniti, and the proceeds from this auction will go toward our clean water projects in the third world,” said Lili-Anna Peresa, executive director, ONE DROP.

Created in 2009 to for Infiniti’s 20th anniversary and Cirque du Soleil 25th anniversary, the G37 Art Car was designed by Montreal artist Heidi Taillefer who spent more than 300 hours hand-painting the exterior of the vehicle.