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With the yen continuing to rise, Japanese automakers have been working hard to shift production over to North America. Nissan is no exception, currently producing about 67-percent of its Infiniti and Nissan models in America (that are sold in America), but hopes to increase that figure to 85-percent by 2015.
The powerful Japanese Yen is pushing Nissan to make some tough decisions, and Nissan CEO Carlos Ghosn announced that Infiniti production will be moving out of Japan.
Infiniti currently exports all but one model from its Japanese production line, but it just doesn’t make sense for the company to keep this setup going. “You won’t have to wait a long time before we make a decision about the new base for sourcing of Infiniti,” said Ghosn. “If you follow our logic, we should make the cars where we sell them.”
Infiniti has already started the move, with the JX35 being built in Tennessee and plans to build a new $2 billion assembly plant in Mexico.
The decisions being made by the Japanese luxury brand are directly influence by German luxury companies, and their move to become truly global companies. ”We’re seeing what the Germans are doing,” said Carlos Ghosn, “the Germans are diversifying their base and they are producing practically everywhere.”
The other big reason for the move is the strong Japanese currency, which Ghosn claims held Infiniti back from its 2011 goal of claiming 10 percent of the worldwide luxury car market.
[Source: Automotive News]