How the Toyota Prius Killed the Honda Insight in the Hybrid Wars

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How the Toyota Prius Killed the Honda Insight in the Hybrid Wars
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Here’s the inside scoop on how the Toyota Prius beat the Honda Insight in the hybrid sales war. Continue Reading...

Hybrids Safer For Drivers, Dangerous For Pedestrians

Hybrids Safer For Drivers, Dangerous For Pedestrians
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  Believe it or not, hybrids are safer in a crash than their gasoline-only counterparts, according to a new study by the Highway Loss Data Institute. “Hybrids on average are 10 percent heavier than their standard counterparts,” Moore said in a statement today. “This extra mass gives them an advantage in crashes that their conventional twins… Continue Reading...

Widebody Honda Insight Spotted: 2011 SEMA Show

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Widebody Honda Insight Spotted: 2011 SEMA Show
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While perusing through the Central Hall of this year’s massive SEMA Show, we came across this little gem tucked away in AirREX’s booth. There was a bit of information that was lost in translation, but AirREX is an air suspension manufacturer out of Taiwan and decided to use a Honda Insight to show off their… Continue Reading...

California Highway Congestion Worsened By Hybrids?

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California Highway Congestion Worsened By Hybrids?
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  California told 85,000 hybrid drivers to move over, literally. Now everyone is feeling the sting. Starting last July the yellow stickers allowing hybrid owners to drive alone in the high occupancy vehicle (HOV) lane expired. The move came in preparation for an anticipated increase in electric vehicles on the road that will be allowed… Continue Reading...

2012 Honda Insight Updated With Improved Fuel Economy

2012 Honda Insight Updated With Improved Fuel Economy
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Honda may be a little low key for this year’s Frankfurt Motor Show, but the Japanese automaker has announced a refreshed version of its Insight hybrid will make its debut. For the newly updated model Honda has fine-tuned the aerodynamics of the car, reduced engine friction, made improvements to the Continuous Variable Transmission (CVT) and… Continue Reading...

Dealers Raising Car Prices After Japan Crisis

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Dealers Raising Car Prices After Japan Crisis
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From the “Entirely Too Predictable” files, the ongoing crisis in Japan has spooked dealers wary of car shortages to raise their prices. Instead of the time-honored car buying traditions of haggling and deep discounts, buyers are paying sticker price on cars that may suffer from delayed shipments from Japan, such as the Toyota Prius, Yaris,… Continue Reading...

Tokyo Auto Salon 2010: Honda’s Insight Goes Modulo

Tokyo Auto Salon 2010: Honda’s Insight Goes Modulo
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Honda is hoping to build a following with its line of Modulo parts in Japan, in a bid to replicate the the success that Mugen has had. On display at the Tokyo Auto Salon, Honda showcased three different Modulo-equipped versions of its Insight hybrid. First up is a mostly stock looking Touring Modulo Insight, featuring… Continue Reading...

Tokyo Auto Salon 2010: Tommy Kaira Eco-Spo Aerodynamics for the Toyota Prius and Honda Insight

Tokyo Auto Salon 2010: Tommy Kaira Eco-Spo Aerodynamics for the Toyota Prius and Honda Insight
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Not to be left behind with all the other Japanese aftermarket manufacturers that have taken to the trend of modifying hybrid/green cars, Tommy Kaira not only impressed with its GT-R at the 2010 Tokyo Auto Salon, but with its Prius and Insight offerings too. Earlier this month both vehicles were released to the public and… Continue Reading...

Tokyo Auto Salon 2010: J’s Racing Honda Insight and S2000

Tokyo Auto Salon 2010: J’s Racing Honda Insight and S2000
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While many Japanese aftermarket tuners are taking on the newest models including many of them turning towards European applications, J’s Racing has stuck to what they know best: Hondas. The company’s booth wasn’t overwhelmingly large, but it was clear that J’s Racing is aware of the new Hybrid-tuning craze, displaying its own version of a… Continue Reading...

Report: Honda Fast-Tracking List of Updates to Improve Insight

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Report: Honda Fast-Tracking List of Updates to Improve Insight
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According to the U.K.’s Autocar, Honda is fast-tracking a list of updates for the Insight originally scheduled for a mid-cycle makeover that’s still several years off. The focus of the changes will be to further improve fuel-economy, which while impressive at 40/43 mpg (city/highway), lags significantly behind the 2010 Prius and its 51/48 mpg rating…. Continue Reading...

Consumer Reports Trash Talks Honda’s Insight

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Consumer Reports Trash Talks Honda’s Insight
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In the latest issue Consumer Reports tests 22 small cars and hatchbacks and Honda’s new Insight only rates a “Good.” That might not sound all that bad, but CR usually gives all Hondas an “Excellent” or “Recommended” or “Top Pick” rating. Out of 22 cars, the Insight is just 21st. The only car to rate… Continue Reading...

Honda Insight Sales Lower Than Expected in U.S.

Honda Insight Sales Lower Than Expected in U.S.
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Honda is warning that it may not meet its forecasted sales target for the all-new 2010 Insight hybrid and is citing both the worldwide recession and the low cost of gas as factors. The Japanese automaker set an ambitious target of 200,000 units for the car’s first year, with almost half of those vehicle sales… Continue Reading...

Honda Insight Tops April Sales in Japan

Honda Insight Tops April Sales in Japan
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The month of April marked an important milestone for both Honda Motor Co. and hybrid cars. Last month the new Insight achieved the status of being Japan’s most popular vehicle with more units sold than any other model – marking the first time a hybrid has ever been the monthly sales leader. In April, 10,481… Continue Reading...

Toyota Expected to Slash U.S. Prius Price to $21,000 to Compete With Insight

Toyota Expected to Slash U.S. Prius Price to $21,000 to Compete With Insight
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Toyota is expected to release pricing for the new 2010 Prius tomorrow and the cost of ownership will be 21,000. This is $1,000 less than the current model. Bloomberg is reporting the drop and citing an unnamed source. This news comes several weeks after Japan’s Nikkei newspaper reported Toyota made a similar move in it’s… Continue Reading...

New Prius Takes On Insight With $20,000 Starting Price

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New Prius Takes On Insight With $20,000 Starting Price
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Toyota is taking Honda’s Insight threat seriously… very seriously. In fact, the world’s largest automaker will price the new (third-generation) Prius directly in competition with the Honda’s Insight in the Japanese market. Set to go on sale on May 18th, the new Prius will cost just $20,750 (2.05 million yen). The number isn’t official from… Continue Reading...

Honda Insight “Let It Shine” Commercial: Video

Honda Insight “Let It Shine” Commercial: Video
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Honda is hoping to recreate some of the success of it’s Accord commercial a few years back with a new innovative commercial to introduce the world to its new Insight Hybrid. Called “Let it Shine” the ad runs to the tune of “This Little Light of Mine” by Berend Dubbe and is directed by Erik… Continue Reading...

2010 Honda Insight World Premiere

2010 Honda Insight World Premiere
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Honda may have beat Toyota to the hybrid game, but Toyota has certainly been beating Toyota AT it. It is for that reason that Honda has created a stand-alone hybrid model, the Insight. Unveiled at the Detroit Auto Show without fanfare – or even without a press conference, two different Insight models sat in the… Continue Reading...
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