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The last two years have been very tough on Toyota. After dealing with safety issues last year, its production took a hit this year due to the earthquake and tsunami in Japan earlier this year.
Through thick and thin, Toyota has soldiered on and has managed to retain the title of the world’s number-one automotive brand, according to Interbrand. This global brand value evaluation makes Toyota the most top-rated car brand, and 11th overall in Interbrands annual study.
Interbrand, which is one of the World’s leading branding consultancy service highlighted Toyota’s achievements, despite its internal and external hardships.
Interbrand based their rankings on overall brand value, financial performance, the role of the brand on purchase decisions and the strength of the brand in securing earnings for a company.
Toyota’s ability to adapt to ever changing conditions in an uncertain market also puts it ahead of its competition.
A new global survey from the international brand consultancy Interbrand, has named Toyota, the world’s greenest brand. The award was based on environmental performance coupled with public perception of a brand’s environmental sustainability.
Data was collected from the world’s leading markets, including the UK, France, Germany, Italy, USA, Japan, Brazil and India. The report gave Toyota a top score of 64.19 points, beating 3M that took second place. The Interbrand report also stated that Toyota is “a leading example of making the environment a core management priority, while also engaging in a meaningful way with audiences around the world”. Toyota is the market-leader in hybrid technology, according to the report, and Toyota and Lexus have sold more than 3.2 million hybrid vehicles since 1997.
Toyota’s environmental approach towards sustainable operations coincides with the official switch-on of a large-scale solar power system at the company’s car plant in Burnaston, Derbyshire This facility is known as one of the company’s global “eco-plants”, leading the way in cleaner and more efficient manufacturing and operations.