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Fiat boss Sergio Marchionne was featured yesterday on CBS’ 60 Minutes discussing his life as the head of both Fiat, Chrysler and how he brought the American brand back to health from the brink of collapse.
In the interview, Marchionne addresses the state Chrysler was in when he came on board to resurrect the company, saying employees were afraid and that the hierarchical corporate structure in place was crippling to operation.
The 13-minute clip also looks at the upcoming Dodge Dart, which first debuted in January at the Detroit Auto Show. We also get a peek into Marchionne’s life in Italy, where he isn’ allowed to go anywhere without being in a bullet-proof car with police escorts.
Watch the video below, it’s well worth the time.
Akerson began the interview explaining that next year, GM will unveil a powerful bifuel engine for commercial trucks that will run on compressed natural gas or gasoline. He then spoke of Cadillacs plans to introduce the XTS and the ATS vehicles by summer 2012. Akerson was then quoted as saying Chevrolet “is going to be a killer brand” within the global market. Chevrolet is hoping to infiltrate unconquered markets with its new sophisticated hybrid vehicles.
Akerson finished his interview with Detroit News by bashing the Licoln name. He was quoted saying ”They are trying like hell to resurrect Lincoln. Well, I might as well tell you, you might as well sprinkle holy water. It’s over.”It is very odd that Akerson would bad mouth Lincoln, but he must be doing so because he sees the Lincoln brand as a threat.
[Source: egm CarTech]