Scion Planning Expanded Motorsports Presence

Scion Planning Expanded Motorsports Presence
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With its first true sports car heading to dealerships in June, Scion is looking to beef up its motorsports presence admits brand boss Jack Hollis. Speaking at a press launch for the new rear-wheel drive FR-S in Las Vegas, Hollis commented Scion’s continued presence in Formula Drift and how the FR-S is making the brand… Continue Reading...

Scion FR-S “First 86″ Get Special Treatment

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Scion FR-S “First 86″ Get Special Treatment
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The first 86 people in North America to own a Scion FR-S are pretty lucky as it is, but their deal just got a lot sweeter thanks to some VIP treatment from Toyota. Apparently the privileged few who managed to get an order in ahead of the masses also get an expenses-paid trip to Long Beach,… Continue Reading...

Scion FR-S Commercial Recently Shot [Behind the Scenes]

Scion FR-S Commercial Recently Shot [Behind the Scenes]
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Unless you’ve been living under a rock that’s inside a cave the last couple of months, you might have heard of the Toyota GT 86 which will be coming to America as the Scion FR-S. But in case you haven’t heard of the FR-S (you can read our review here), Scion went out and shot… Continue Reading...

Beyond the FR-S: Interview with Scion VP Jack Hollis

Beyond the FR-S: Interview with Scion VP Jack Hollis
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In the midst of launching its iQ mini-car and in preparation of the massive spike in exposure the brand will get from the FR-S sports car, Scion VP Jack Hollis is already looking into the distant future. “We are currently working on several different concepts,” he says sitting in the back seat of a highly… Continue Reading...

Scion iQ 6-Speed Manual Transmission Likely for RS Model

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Scion iQ 6-Speed Manual Transmission Likely for RS Model
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When the Scion iQ city car goes on sale this October it will be offered exclusively with a CVT transmission. That, however, is likely to change admits brand boss Jack Hollis “We already have it,” he told AutoGuide, referring to the 6-speed manual currently offered on the Toyota-branded iQ in Europe. Now it’s just a… Continue Reading...

Scion Lowers Expectations for New tC; Still Plans to Double Sales

Scion Lowers Expectations for New tC; Still Plans to Double Sales
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Scion is lowering its expectations for the new 2011 tC, announcing sales targets below what the youth-oriented brand was targeting earlier this year. According to brand VP Jack Hollis, Scion is now hoping to sell between 35,000 to 45,000 of the cars – down from a 40,000 to 50,000 estimate in March. Still , Hollis… Continue Reading...

Report: Hybrids Too Expensive for Scion Brand Right Now Says Exec

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Report: Hybrids Too Expensive for Scion Brand Right Now Says Exec
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Toyota’s hybrid technology is too expensive to be used in Scion models says brand VP Jack Hollis. In an interview with Ward’s Auto, Hollis explained that a hybrid Scion model would essentially be out of the price range of the brand’s target demographic. Scion works to keep all its cars at, or starting at, under… Continue Reading...

Report: Scion Considering Compact Pickup Truck Model

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Report: Scion Considering Compact Pickup Truck Model
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Toyota’s youth-oriented Scion brand is open to the possibility of a pickup truck model says brand manager Jack Hollis. In an interview with Ward’s Hollis admitted that a compact pickup might fit well in the Scion brand, a reversal on previous statements that pickups are out of the question. Initially Scion feared that compact pickups… Continue Reading...

Report: Second Generation Scion tC May Get 2.7-Liter 4-Cylinder With 200-hp

Report: Second Generation Scion tC May Get 2.7-Liter 4-Cylinder With 200-hp
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The Scion brand is all about being youthful, modern and relevant. But apparently no one told that to the tC. Once a rival to Honda’s Civic Coupe, the tC has outlived its stay with (so far) a six year production cycle. As the brand’s flagship it has even been surpassed by the edgy xB. In… Continue Reading...

Report: Scion iQ Mini Car to Arrive in U.S. in Late 2010

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Report: Scion iQ Mini Car to Arrive in U.S. in Late 2010
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First shown as a concept (above) at the New York Auto Show earlier this year, Scion will reportedly bring the iQ to market by the Fall of 2010. After receiving an excellent reception at the show, Scion’s VP, Jack Hollis has said he is fighting to get the car to market. One large Toyota dealer,… Continue Reading...