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 |  Mar 15 2012, 7:45 AM

Jaguar North America is launching a new marketing initiative, dubbed the Jaguar ALIVE Driving Experience.

Essentially a national US roadshow that will stop at some 18 cities across the country, it’s designed to provide consumers with an up-close and personal look at the brand, giving them the chance to sample the entire lineup of current models, arrange test drives and even view some iconic cars from Jaguar’s past.

The tour, which kicks off in Phoenix, Arizona on April 12th, is complimentary and allows consumers to explore the limits of Jaguar’s current vehicles, on closed circuit test courses with experienced instructors such as Adam Andretti, Roberto Guerrero and Davy Jones providing expert tuition on safe performance driving techniques.

According to Jaguar North America’s Brand Vice President David Prior, “the Jaguar ALIVE Driving Experience provides consumers with a unique opportunity to fully experience the performance ability of our award-winning model line-up. Coupled with the launch of the ALIVE marketing campaign, we are excited by the opportunity to introduce the Jaguar brand in a refreshed, contemporary way.”

The first seven stops on the Jaguar ALIVE Driving Experience have already been announced, with others to be revealed shortly. To find out which cities are currently scheduled along with additional information on the program, click on the link below.

[Source: Jaguar North America]