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Recently at the 2012 Geneva Motor Show, Jaguar debuted its XF Sportbrake model, a station wagon variant of the Jaguar XF. The CEO also spoke about Jaguar’s future at the show confirming that a new, baby Jaguar was on its way.
Now Jaguar’s design chief, Ian Callum, is speaking up about the company’s future confirming that the British automaker will not enter the SUV market, but that a crossover is still possible. The decision isn’t particularly surprising given that Land Rover is Jaguar’s sister company, but Callum did say that “maybe there are some grey areas in between [they] could investigate.”
Of course Callum wouldn’t comment on whether or not Jaguar has already started working on a Jaguar crossover concept, but our guess would be yes if he didn’t dismiss it entirely. With emerging markets like Asia embracing crossover models, it would be a nice fit for Jaguar to enter into that market, though it will be interesting to see how it plans on differentiating from the Range Rover Evoque.
As expected, Callum said that no decision has been made, but Jaguar is actively looking at new vehicle segments – one possibility being a BMW 3-Series competitor.
[Source: Car Advice]
The first crossover/SUV from Jaguar will bow in 2014 as a 2015 model year vehicle according to a new report.
The unnamed machine is likely to be a large one and take on the likes of the Audi Q7 and BMW X5. To help keep weight down Jag will use an aluminum body, as with the current XJ and XK.
Engines could range from a turbocharged 2.2-liter 4-cylinder from the Evoque, or a 3.0-liter V6, to the automakers new 5.0-liter V8. In addition to a high-performance R version, a hybrid is being considered.
The vehicle will be targeted towards customers in the U.S. as well as to in emerging markets like China and Russia, with Jag’s goal to quadruple sales from 50,000 units to 200,000 over the next decade.
Jaguar will look to introduce as many as three all new models in the next three years according to a new report that highlights the brand’s product plans until 2023.
By 2014 Jaguar is set to double its product range to include the current XK, XJ and XF, but also a new 3 Series rival, a smaller sports car and a crossover. Scheduled to arrive in 2012, the new sports car (rumored to be called the XE) will come first, but not before the introduction of a much-needed facelift for the XK, as well as a restyle for the XF and the introduction of a wagon version of the luxury sedan.
2012 will bring a mid-cycle update for the XJ along with a new XK, with 2014 marking an important expansion for Jaguar with the introduction of two models, the small luxury sports sedan and a crossover which is likely to share the same underpinnings.
Beyond that point things get far less certain, although a new XF is tipped for 2015. Sadly, the XF will no longer get a coupe variant, however, the XJ will, with an XJ Coupe set for 2017 to rival the likes of the Bentley Continental GT and the Mercedes CL.
After suffering significantly in the recent recession, Jaguar Land Rover, like a lot of automakers, learned a few lessons and intends to put into practice a new product strategy that would help protect the company in the future.
While it’s not official, judging from JLR’s moves so far, the three key aspects of the new plan are to introduce high-volume models, further down-market, while sharing R&D costs.
According to Jaguar Land Rover spokesman Stuart Schorr, this would include, “expansion of our portfolio from the current eight models over the next five years, including at least two new models, as well as a number of new body styles and a broader range of engines and technologies.”
The Range Rover Evoque is the first of two certain models, while Schorr indicates that a roadster model (smaller than the XK) is a likely possibility for the next vehicle.
While far from committal, Schorr does admit that rumored additions to the Jaguar range include an XF wagon, an entry-level sports sedan and a crossover.
A Jaguar crossover, based on the new Range Rover Evoque platform, would meet all of the requirements for Jag’s strategy; being a high-volume entry-level model that would be easy to engineer, using the same platform and 2.0-liter turbocharged 4-cylinder. Such a model (with AWD) would also help grow the Jaguar brand in key areas, like the Northern U.S. and in emerging markets where poor roads are a way of life.
As you can see from our rendering, the new Evoque chassis can be made to work quite nicely with Jaguar’s design characteristics.
According to recent reports, execs at Jaguar Land Rover are still debating the project and the one hang-up would be the product similarity with Land Rover.
Even if it does go ahead, don’t expect to see anything immediately, with the Jaguar roadster likely to arrive next. A BMW 3 Series rival would seem like the obvious next model, but given how easy development of a Jaguar crossover would be, JLR may look to the soft-roaders soon.