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 |  Aug 07 2013, 10:02 AM


Previously serving as vice president of marketing at Ferrari North America, Jeff Curry has been named the new Jaguar North America vice president.

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 |  Mar 23 2012, 8:31 PM

Most of us at one time or another end up having a few backseat car stories, in many cases probably involving steamy windows and, well, you get the picture.

Now, Jaguar is putting its own take on the backseat theme, by  launching a new series on its official YouTube channel, called Backseat stories, designed to tie in with its new “Alive,” ad campaign, which aims to prey on human emotion.

Despite what the title might suggest, the series actually revolves around some of today’s brightest minds, as they share some of their innermost thoughts with the audience about their own success stories, along with other topics of interest.  Even from watching the first episode it’s interesting to see how, as individuals, we perceive the world and our place in it.

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