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 |  Aug 15 2010, 11:13 AM


There’s no doubt that with the new XJ, Jaguar decided to leave behind its decades old approach of building the same old vehicle in order to take on the luxury saloons of Germany with something fresh and new that would appeal to less traditional Jag customers. Taking that approach to the next level is the XJ75 Concept, presented today on the Concept Lawn at Pebble Beach during the annual Concours d’Elegance.

With an aggressive aero kit, blacked out grille, tailpipes, wheels and even Jag emblems, the exterior still isn’t as surprising as the interior. Much like the outward appearance, the cabin takes a black and white approach with seriously high-grade materials and quilted black Alcantara seats that look straight out of a Lamborghini. This youthful approach really meshes well with the Jag’s high-tech features.

Jag is using this concept to test the waters and see if the new group of customers would be interested in something a bit more wild and a bit more expensive. A Jag representative on hand told us that so far the new Jag approach is working with first month sales of the new XJ in the U.S. exceeding those of the past XJ for the previous 12 months! Better yet for Jag, 80 percent of those customers are new to the brand.

Are you a current or prospective Jag customer? Would you buy this car? Tell us what you think by leaving a comment.

GALLERY: Jaguar XJ75 Concept