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Jeep blazes trails in mountains rocks and mud, but this time the company is taking steps to tread new ground in education.
In February, Jeep launched a partnership with Detroit’s Jalen Rose Leadership Academy public charter high school, an open enrollment public charter high school. The academy was created to provide a leadership-focused education based on real-world, project-based experiences. Jalen Rose Academy accepted its first students in September, 2011 for 120 freshmen. Under this new collaboration, Jeep hopes to create a multi-phased development program to expose students to programs and events for enrichment and to bridge their educational path.
This program will involve a mentoring program between Jeep employees and students. Jeep employees will team with select students to enroll in a seven-month long mentorship program. Each mentorship session will focus on personal improvement skills including career planning and goal setting. Participating students will also take part in group field trips to visit several Chrysler Group facilities, including the Jefferson North Assembly Plant and the Jeep Design Studio to meet with the designers. In January, students attended the North American Auto Show to create photo logs of their experience. Students were assigned to develop a journal that outlined their favorite Jeep brand vehicles.
What’s more, Jeep will also be developing a marketing project and will be a sponsor for the academy’s boy’s and girl’s basketball team as well. Finally, Jeep will also award $100,000 in college scholarships to the first graduating class of the academy.
“The Jeep brand is honored to partner with the Jalen Rose Leadership Academy and build a relationship within our community. This program is an authentic, hands-on approach that will fuel leadership, provide educational empowerment, and develop life skills for the students. With this program, we hope to help students reach their fullest potential,” Jeep president and CEO Mike Manley said.
Jalen Rose, the founder of the Academy, agreed saying: “A philanthropic project of this nature requires support from the entire community and it is a privilege to have the Jeep brand join our team. We will work together to have a positive influence on our future leaders.”
What you see here isn’t just a simple Dodge Charger General Lee imitation; no, former NBA player Jalen Rose owns one of the actual remaining units that was used during filming of the popular television show Dukes of Hazzard. Rose will be auctioning off this General Lee on May 23rd with an opening bid of $45,000 with the proceeds going directly to Jalen Rose’s Leadership Academy – a preparatory school opening in Detroit in September 2011.
There are a few changes that have been made to the General Lee however. For starters, the infamous 01 has been swapped out for an 05 – Jalen Rose’s playing number – and the confederate flag was removed from the roof. The auction will have no reserve and features Rose’s autograph under the hood alongside John Schneider’s.