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Judging from the series of releases at the Beijing Auto Show, China is far and away the most important market for global automakers. A trend first started by high-end luxury brands, Jeep is hopping on the bandwagon by introducing the Jeep Wrangler Dragon design concept, a China-market-exclusive vehicle that features a “dragon design” theme to commemorate the Chinese calendar’s Year of the Dragon.
“The Jeep brand is committed to China and therefore we must design and tailor our vehicles to the specific tastes and preferences of chinese consumers,” said Jeep Brand CEO and COO for Asia, Mike Manley.