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The Houston Auto Show isn’t known for big reveals, but that didn’t stop Jeep from unveiling a new Grand Cherokee special edition concept at the venue today. To name the new concept, Jeep is staging a contest, putting out the call to the public at http://www.jeep.com/en/2012/namemyride/ to put a badge on the back of this machine, which has been confirmed for production.
The choice of the Houston auto show isn’t surprising when you consider that Jeep sales increased 153 percent in Texas in 2011, and Grand Cherokee sales in Texas increased 226 percent. The custom Grand Cherokee is much more aggressive than the standard model thanks to the blacked out theme contrasting with small chrome bits here and there. The 20-inch wheels are blacked out with a glossy finish, the regularly chrome grille is all black, and even the lift gate light bar appears in black to accentuate the stealth look.
Some amenities that will come standard on the new Jeep are leather trimmed heated front seats, Parkview rear backup camera, keyless enter and go, a nine speaker 506 watt stereo system with subwoofer and the Chrysler groups Uconnect hands-free communication system.
Jeep is trying to branch out a little further into uncharted territory with its new design, “Highlighted by a unique platinum-chrome front-end appearance and distinctive black-gloss 20-inch wheels and exterior treatments, our new Grand Cherokee concept provides a completely new look – one that is edgy and aggressive, and certainly different than any Grand Cherokee on the road today,” said Mike Manley, president and CEO of the Jeep Brand, Chrysler Group LLC.