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An annual showcase of upcoming, potential Jeep products, the Moab Safari is a great way for the iconic brand to connect with its core audience. Unlike other concepts, however, these Jeeps are not meant to sit in rotating pedestals in convention halls. At Moab, Jeep spent the week demonstrating its vehicles and gained a lot of instant feedback from its die-hard community of Jeep 4×4 fans.
The concepts heading to Moab, Utah this year are the Grand Cherokee Trailhawk concept, Wrangler Apache concept, Mighty FC concept, J-12 Conversion concept, Mopar Accessorized Wrangler, and the Wrangler Traildozer concept.
The video includes soundbites from President and CEO of Jeep Brand, Mike Manley and Pietro Gorlier, President and CEO Mopar Brand Service, Parts and Customer Care. Along with the feedback from them, we get a better look at all six concepts inside and out.
Watch the video of the 2012 Moab Easter Jeep Safari Concepts after the break.