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Who Won, Who Lost in Last Month's Sales?
Spring is here and the U.S. automotive market saw its overall sales rise six percent in March, shaking off the slow start to 2014.
Compared to 2013, the seasonally adjusted sales rate has grown from 15.3-million units in 2013 to 16.4-million units and is the best showing since November 2013, and among the highest in the past seven years. But the big question is, who were the winners and losers for March 2014 compared to the year past? You might be surprised to see which automakers have grown in sales and which have taken a significant hit in comparison to the same period 12 months ago.
November saw the highest automotive sales in almost seven years with the seasonally-adjusted annual rate reaching 16.4 million.
Jeep is one of the few American vehicle brands that has true international appeal. Outside of North America, Jeeps are popular in Europe and also parts of the Pacific Rim.
And in 2009, Jeep sold a total of 60,888 vehicles in international markets. So far, this year, the brand shows signs of besting that total by a considerable margin – 67,029 had been sold from January to November 2010, a 22 percent increase in demand over the same period a year earlier.
Jeep brand CEO Mike Manley, said that he expects demand to increase still further and is looking for around 20 percent growth in sales outside of North America, spurred by the updated 2011 Grand Cherokee and Compass models.
Manley also said that “diesel engines are expected to account for 20 to 30 percent of Jeep sales outside of North America, with most of the diesels being sold in Europe.”
Every Jeep model sold outside North America will offer a diesel option, the Patriot (shown here in UK spec form, recently got a new diesel motor), while the new Grand Cherokee is slated to receive one in March 2011.
[Source: Automotive News]