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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Feb 13, 9:32 AM

10. Chevrolet Silverado 1500 Extended Cab: $1,149


Those looking to save a few bucks when buying a new car, might want to take a look at this list from Insure.com of the least expensive cars to insure. They may not be the flashiest vehicles around, but we’re sure your bank account will appreciate the frugal cost of insuring these new cars – listed in cost per year.

Pickup trucks are usually used for work, and that’s probably why the Silverado, not to mention a few other pick-up trucks, are so cheap to insure. This model, with the V6 and Extended Ca,b features some good safety features and Chevrolet‘s OnStar vehicle safety service. The extended cab Silverado starts at $26,340, and comes with a 4.3L V6 with a meager 195 horsepower.

 |  Feb 08, 9:13 PM

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We got an up close and personal look at the Mopar’s take on the Jeep Compass, which they call the “True North” edition, today at the Chicago Auto Show.

The modifications gave a bit of practical improvement while leaving the SUV’s off-road ability untouched. Among those changes, front and rear brush bars offer the Compass’ underside some protection. Beyond that, the Mopar treatment is strictly cosmetic. A two-tone burnt orange and matte black finish make it look more aggressive, as do the larger fenders.

Inside, the car gets neoprene seats, which is a cool touch for a vehicle aimed at outdoorsy types. The dashboard also gets tilt and pitch gauges, which would be a cool edition for a trail rated vehicle if we hadn’t touched them and the carbon fiber shifter knob was also a cool touch. Unfortunately, the unit felt like flimsy and poorly attached. Finally  The car also got an improved sound system which we could see working well during beach nights or camping trips where the flip-down rear speakers get their best use.

Have a look through our gallery and lend us your thoughts in the comments section.

GALLERY: Mopar Jeep Compass “True North”

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 |  Feb 03, 9:00 AM

Plans for a new Jeep model below the Compass and Patriot have been pushed back as part of a larger financial reorganization within Chrysler parent company Fiat. The new model, code named B-SUV, was to be built at the automaker’s Mirafiori plant in Italy, but a $1.3 billion expansion of that facility has been pushed back a year.

Further delaying the process, Fiat will first move ahead with a sister-vehicle to the B-SUV for sale in Europe to replace the Sedici model, which is currently based on the Suzuki SX4. That model will begin production in later 2013, with the Jeep not planned for assembly until mid 2014. Once the expansion is completed, Fiat expects to built up to 280,000 of the compact crossovers based on the new Small Wide platform, which underpins the recently revealed Fiat 500L.

The new platform is capable of running all-wheel drive and so it’s expected the B-SUV will get Jeep’s “Trail Rated” stamp of approval.

[Source: AutoNews]

 |  Jan 29, 5:00 PM

The ongoing investigation into the unwarranted air-bag deployment of almost 387,000 Jeep Liberty SUVs has been upgraded by the National Highway Traffic Safety Administration (NHTSA).

The affect model years are from 2002-2003 and the investigation began when NHTSA received seven complaints from owners last September. Investigators now have 87 reports of either the driver or passenger-side air bags deploying without the vehicle being involved in a crash.

The random deployments of the airbags have resulted in 50 injuries including cuts, burns and bruises. The investigators currently believe that an electronic circuit that controls the air bag deployment “fails due to an electric overstress condition caused by a transient voltage spike” and triggers the deployment.

Chrysler recently told NHTSA that it had not been able to duplicate the issue even though they conducted tests that included exposing the system to various radio frequencies. Chrysler also stated that while its own investigation continues, it hasn’t yet determined the existence of a safety-related defect.

 |  Jan 27, 9:00 AM

Calls for a recall of the 1993 to 2004 Jeep Grand Cherokee have been redoubled after the release of a new report documenting the growing list of fatalities associated with the SUV.

The report, published by the National Highway Traffic Safety Administration (NHTSA) has added 14 more deaths to the SUVs total, resulting from fires that occurred in rear end collisions. In total, the Jeep from that era has claimed 284 people in 198 accidents due to the vehicle catching fire, says the Center for Auto Safety (CAS).

Jeep Grand Cherokees are at an unusually high risk of catching fire during these types of crashes alleges the CAS, due to the gas tank being located behind the rear axle.

The Ford Pinto was made infamous for a similar design that resulted in fiery rear end collisions, and CAS points out in a letter to Chrysler CEO Sergio Marchionne that at the time of its recall the number of deaths associated with that car were relatively small, totaling 28.

The rather sensational letter asks Marchionne to act on this news and says, “Your predecessor as CEO of Chrysler once said that part of his decision to install airbags at Chrysler was the prospect of St Peter at the gates of heaven asking him about airbags in cars. Just as surely, St. Peter will ask you about fuel tanks in Jeep Grand Cherokees.”

In response Chrysler says that, “…rear impacts resulting in a fire are extremely rare. Rear impacts resulting in a fire occur no more often in 1993 – 2004 Jeep Grand Cherokee vehicles than in peer vehicles, and the 1993 – 2004 Jeep Grand Cherokee vehicles are at no greater risk of exposure to fire in rear-end collisions than peer vehicles. Accordingly, Chrysler Group has concluded that 1993-2004 Jeep Grand Cherokee vehicles are neither defective nor do their fuel systems pose an unreasonable risk to motor vehicle safety in rear impact collisions.”

The 1993 to 2004 Jeep Grand Cherokee is currently under investigation by NHTSA but no recall has been issues.

[Source: Consumer Reports]

 |  Jan 25, 3:01 PM

The Houston Auto Show isn’t known for big reveals, but that didn’t stop Jeep from unveiling a new Grand Cherokee special edition concept at the venue today. To name the new concept, Jeep is staging a contest, putting out the call to the public at http://www.jeep.com/en/2012/namemyride/ to put a badge on the back of this machine, which has been confirmed for production.

The choice of the Houston auto show isn’t surprising when you consider that Jeep sales increased 153 percent in Texas in 2011, and Grand Cherokee sales in Texas increased 226 percent. The custom Grand Cherokee is much more aggressive than the standard model thanks to the blacked out theme contrasting with small chrome bits here and there. The 20-inch wheels are blacked out with a glossy finish, the regularly chrome grille is all black, and even the lift gate light bar appears in black to accentuate the stealth look.

Some amenities that will come standard on the new Jeep are leather trimmed heated front seats, Parkview rear backup camera, keyless enter and go, a nine speaker 506 watt stereo system with subwoofer and the Chrysler groups Uconnect hands-free communication system.

Jeep is trying to branch out a little further into uncharted territory with its new design, “Highlighted by a unique platinum-chrome front-end appearance and distinctive black-gloss 20-inch wheels and exterior treatments, our new Grand Cherokee concept provides a completely new look – one that is edgy and aggressive, and certainly different than any Grand Cherokee on the road today,” said Mike Manley, president and CEO of the Jeep Brand, Chrysler Group LLC.

GALLERY:  Jeep Wrangler Concept

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 |  Jan 24, 1:45 PM

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While past reports have suggested that the Dodge Avenger is dead, speculation has apparently been a bit premature. Chrysler/Fiat have plans for a number of new cars in the future including the introduction of new midsize sedans which will update the Chrysler 200 and Dodge Avenger for 2013. The new Avenger and 200 will be based on the Dodge Dart platform. Chrysler/Fiat CEO Sergio Marchionne also intends to have a Chrysler premium compact hatchback in the mix, known for now as the “Chrysler 100.” If given the ‘okay’ for production, then the Chrysler hatch will be exported as Fiat European luxury brand Lancia as well.

Also, next generation crossovers 2013 Jeep Compass and Jeep Liberty will receive the Dart platform too. Despite the small-car platform, Marchionne insists, ”It’s going to be a trail-rated, full-blooded Jeep that has its origins in the architecture of a sports car.”

But more importantly, Italian sports car enthusiasts of the western hemisphere have long awaited the return of Alfa Romeo ever since the merger of Chrysler and Fiat was first announced. While Alfa Romeo’s return to the United States has been delayed until 2013, Marchionne insists the legendary Italian marque will return. “There will be plants making Alfas in the United States and Europe,” says Marchionne. “I need to export to Europe from the U.S. The volumes I get here are how I reintroduce Alfa to Europe.”

Expectations are high for the Alfa vehicles as an upcoming 1.8-liter engine producing a staggering 300-hp is currently in the works. In regards to Alfa Romeo vehicles for the United States, Marchionne said, ”We had to make sure they were lightweight, fast cars with Alfa powertrains.

[Source: USA Today]

 |  Jan 19, 5:15 PM

In an industry which has recently seen generally negative news regarding sales figures, Jeep is bucking the trend. Global sales for this purely SUV brand are up by 41 per cent, while in the US, sales grew by 44 per cent.

However, that is nothing when compared to the growth the brand has enjoyed in Europe in 2011. In Germany for instance, sales have grown by 124 percent, and in Italy by 117.6 percent. In France they are up by 71.7 percent and even in economy stricken markets like Spain and UK, sales grew by 21.2 and 18 percent respectively.

On a whole, European sales for the Jeep brand have swollen by 61.8 percent. This is certainly great news for the brand and its investing partners.

“The increase in Jeep sales in Europe is evidence that Chrysler Group’s integration with the Fiat Group is clearly working,” says Mike Manley, President and CEO, Jeep Brand, Chrysler Group LLC. “Much of the Jeep brand’s success in Europe can be attributed to a strengthened dealer network, as well as a roll-out of new Jeep models for the European market – including the incorporation of Fiat’s fuel- and emissions-saving MultiJet II technology on the new 3.0-liter CRD engine that powers the Grand Cherokee.”

If Jeep can continue on this upward swing, it can become the most popular North American import brand in Europe.

 |  Jan 19, 1:30 PM

Two years ago the first Pentastar V6 engine rolled off the line. The person who made it might not have known, but that engine was the first of what would prove to be one of the best engines in the world.

Today, Chrysler is celebrating their millionth Pentastar V6, a sophisticated and flexible piece of technology that powers most of the company’s lineup. We knew the engine was going to be a big deal back when it was first announced, we just didn’t know it would be this big.

Dont feel bad if you missed the Pentastar’s magnitude, it doesn’t sound sexy, it’s a V6 and thanks to it’s prolific placements it’s probably easy to look past from a consumer perspective. That’s unfortunate, because it’s a remarkable achievement on Chrysler’s part.

It powers small cars like the Dodge Avenger, big cars like the Chrysler 300 or Dodge Charger and even minivans like the Chrysler Town & Country. With a few modifications to stave off water-bogging, it even powers the Jeep Wrangler.

Most impressive, it does all this while making as much as 305 hp and achieving as much as 30 mpg depending on which vehicle you choose. Since it’s release, the Pentastar has been one of Ward’s Automotive Group’s 10 Best Engines too. Of course it isn’t turning out that much power in all applications, but the 3.6-liter V6 has more than proven its mettle in the two years we’ve had the pleasure of getting to know it.

[Source: Detroit News]

 |  Jan 06, 8:15 AM

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It’s official: The Chrysler Group has announced that a diesel variant of the 2013 Jeep Grand Cherokee will be offered in the North American markets and will be manufactured at the Jefferson North Assembly Plant in Detroit.

The press release didn’t focus on just the Grand Cherokee Diesel announcement, as Chrysler also mentioned that it would be adding a third crew of workers and about 1,100 new jobs at the same plant next year. Unfortunately no actual details on the Jeep Grand Cherokee Diesel have been released but it’s likely to be the same as the European version of the Grand Cherokee Diesel.

In Europe, the Grand Cherokee Diesel is powered by a 3.0L V6 CRD turbo diesel, one with 190-hp and 325 lb-ft of torque and another with 241-hp and 406 lb-ft of torque. Both are combined with a five-speed automatic transmission.

Look for more news on the diesel Jeep from the Detroit Auto Show next week.

GALLERY: 2013 Jeep Grand Cherokee Diesel

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 |  Jan 04, 12:30 PM

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Since Fiat restored Chrysler after its humbling bankruptcy, the third American automaker has been reinvigorated, and boasts industry leading statistics in growth.

Chrysler Group ended 2011 with U.S. sales in December amounting to 138,019 units, an increase of 37 percent over the same period last year. What’s more, December also marks Chrysler’s 21st consecutive month of year-over-year sales gains and the seventh consecutive month of sales increases of at least 20 percent. Plainly speaking, the incredible December results are the automaker’s best performing monthly sales since May 2008, indicating extremely positive signals of Chrysler’s recovery.

According to President and CEO of the Dodge Brand and the Head of U.S. Sales Reid Bigland, “Chrysler Group finished a year of growth on a strong note with our December retail sales soaring 45 percent to our highest dealer retail sales in four years. Looking back, we were the fastest growing automaker in the country, increasing our market share 1.3 percentage points during 2011.”

Chrysler Group owes much of its success to the strong sales of the Chrysler 300 and 200, Dodge Charger and Avenger, Ram pickup, Jeep Grand Cherokee, Wrangler, and Compass. Without a weak link in the company,  sub-brands Dodge, Jeep, and Ram Truck have all earned double-digit percentage sales gains.

Going forward, Chrysler will introduce the 2013 Dodge Dart with high expectations for the upcoming product to carry Chrysler’s momentum into the future.

GALLERY: 2011 Chrysler 300

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 |  Dec 30, 4:45 PM

Kelley Blue Book has announced the winners of their 2012 Best Resale Value Awards with Toyota being the best resale value brand and their luxury counterpart, Lexus, topping best resale value luxury brand.

Coming out on top of the list of this year’s top 10 best resale value vehicles however is (In order from first to last): Audi‘s Q7, Chevy‘s Camaro, Honda‘s CR-V, Hyundai‘s Tucson, Infiniti‘s FX, Jeep‘s Wrangler, Lexus’s RX, Nissan‘s Frontier, Toyota’s FJ Cruiser and their Tacoma.

Resale value is always important to those spenders hoping to get the best bang for their buck for their vehicle down the road. But oftentimes these are just estimates and market changes should be taken into consideration as that can impact resale value of vehicles.

[Source: Kelley Blue Book]

 |  Dec 27, 8:00 PM

The upcoming 2013 Dodge Ram 1500 refresh will also be getting some new tweaks to its suspension, employing the services of Jeep‘s Grand Cherokee.

The new truck will be getting the air suspension setup found in the Jeep Grand Cherokee, giving the truck a whole new level of riding comfort. The 2013 Ram 1500 will be getting plenty of new goodies with Dodge looking to enhance the trucks’ luxury department as well as some new tech toys. It’ll be making its debut at the 2012 New York Auto Show.

[Source: Auto Evolution]

 |  Dec 21, 1:15 PM

AMP Electric vehicles has just announced that it will unveil an electrified version of the Jeep Grand Cherokee at the 2012 North American International Auto Show in Detroit.

The company  has already put together a Mercedes-Benz M-Class EV and the addition of the Jeep Grand Cherokee is seen as a logical step, since both vehicles share components and structure, meaning that for the Jeep, minimal changes are required for EV conversion.

Although not a great deal of information has so far been released regarding the Grand Cherokee EV, AMP says that the vehicle is being aimed at larger fleet customers rather than low volume clients. According to Jim Taylor, AMP’s chief executive, the idea is that fleets could “buy a new gas-powered step van for $30,000, or spend the same amount of money to convert an existing vehicle to electric power.”

Fitted with a 37 kWh battery pack, the electric Grand Cherokee is said to have a range of 100 miles, based on information released from AMP. Final pricing and distributors are expected to be announced during the vehicle’s unveiling in Detroit.

AMP believes that the Grand Cherokee’s reputation and capability will appeal to the generally conservative nature of fleet customers and the company is currently in talks with organizations such as Fedex and UPS, in an effort to secure them as customers.

AMP’s previous trial with the Chevy Equinox ended because GM didn’t offer any manufacturer support, however at this juncture it would appear that the Jeep deal shows signs of being far more successful. “We got no love out of GM,” said Taylor recently. “Chrysler answered the phone when we called for the first date.”

See AutoGuide’s full Detroit Auto show coverage here.

 |  Dec 20, 4:28 PM

Remember the Chrysler TC by Maserati? It was an American car with some Italian influence and the end result was simply awful.

Let’s hope this alliance will bear better fruit this time around, as Maserati is set to unveil their Kubang SUV concept at the North American International Auto Show in Detroit next month.

The Kubang, which will be the first SUV to wear a Maserati badge, will be based on the chassis of the Jeep Grand Cherokee. While power will be provided by an Italian engine (Maserati uses Ferrari engines in their cars), the vehicle is expected to be produced in America at Chrysler’s Jefferson North facility.

The Kubang concept was last seen at the Frankfurt Motor Show back in September, and while we cannot confirm if the Detroit unveil will be of the same vehicle or something different, we do know that Maserati will unveil an SUV at the N.A.I.A.S.

Put the two together and its easy to figure out that possibly a more production ready version of the Kubang will bow in Detroit.

We will be covering the Detroit auto show and will bring you all the latest news from the show, as it happens.

[Source: Detroit Free Press]

 |  Dec 15, 2:00 PM

Higher than anticipated demand for the JK-8 Independence  conversion kit, designed to turn a Jeep Wrangler into a pickup truck, led Mopar division president Pietro Gorlier joking that,” Santa Claus is coming early.”

Given that orders for the kits are now outstripping original estimates (400 sales so far versus  250-300), clearly Christmas has arrived early for both Jeep enthusiasts and dealers alike.

It also shows there’s pent up demand for a factory built Jeep pickup, giving further traction to the idea that such a vehicle, based on the Wrangler might materialize down the road.

It’s no secret that Jeep brand president Mike Manley is a fan of the concept and now, Gorlier’s stance seems to echo Manley’s sentiments, the Mopar chief stating that, “when we go to the next generation of the Wrangler, (a pickup) will probably be considered.”

At present, the Wrangler is Jeep’s best selling SUV, so far some 111,045 units have been delivered this year, quite impressive for a vehicle that hasn’t seen a major update since 2006. And, given vehicle life cycles these days, an updated Wrangler probably isn’t too far off.

When it does eventually materialize, based on current demand from the JK-8 kits, having a pickup would no doubt bolster sales of the existing Wrangler lineup. It could also draw in buyers from other small pickups who, next year, will have very few options when it comes to new, compact truck offerings.

In the meantime, Mopar plans on supplying as many JK-8 kits as it can to dealers, though given the size of each package, it’s proving difficult for them to carry a large amount in stock. “The kit is too big and too complex to have too many on the shelf,” remarked Gorlier. That said he’s enthusiastic about the response so far. “It’s exciting for an aftermarket product.”

[Source: Ward's Auto]

 |  Dec 08, 2:27 PM


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Ward’s Auto released their 10 Best Engines List for 2012 today, and no surprise here but direct-injection and turbocharging – the two big trends for today’s automotive era – are heavily represented.

The Ford Mustang Boss 302′s big 5.0L V8, with natural aspiration and good-old port injection managed to make the list, but pretty much everything else uses direct injection or turbocharging, while Chrysler’s Pentastar V6 took honors despite not having either of the two technologies.. Infiniti’s 3.5L V6 mated to a hybrid electric system was the sole hybrid.

Hit the jump below to see the full list

 |  Dec 07, 11:15 PM

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Sergio Marchionne, CEO of Fiat-Chrysler, is looking forward to 2013 for being a big year for the Italian-American brand. Marchionne is looking ahead to a collection of new Chrysler products, the reintroduction of Alfa Romeo back to America and have a chance to fully combine Fiat and Chrysler into one company.

Fiat, who now owns more than 50-percent of Chrysler, is waiting quietly for Europe’s currency crisis to clear up before deciding on future vehicle investments in the country. And with five money-losing plants in Italy, Chrysler has ironically become Fiat’s strong point in their portfolio. Chrysler made up two-thirds of Fiat’s third-quarter profits thanks to the rebounding US auto industry. On the other hand, Fiat has had to deal with the euro crisis and rigid Italian labor laws.

Looking towards the future however, Chrysler will be launching the Dodge Dart next year which is their compact car built on a Fiat platform to compete with Toyota‘s Corolla and Honda‘s Civic. But 2013 is when everything will be coming together for Fiat-Chrysler, with several refreshed Jeep models making their debuts, and the relaunch of Alfa Romeo into the United States.

We’re not sure how well received Alfa Romeo will be in the US, considering Fiat sales hasn’t exactly gone well in America. Chrysler has sold less than 18,000 500s this year, well shy of their original 50,000 target. We just hope they get a little more clever this time around with Alfa Romeo and avoid any sort of collaboration with J. Lo. Seriously Chrysler, more Fiats would sell if you didn’t associate it with J. Lo.

[Source: Automotive News]

 |  Dec 06, 3:15 PM

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At the 2011 Paris Boat Show, Jeep decided to debut their collaboration with design studio Style & Design with two variants of their Wrangler Nautic Concepts. The two companies worked together to show off two different Wrangler Unlimited concepts, one white and one black.

Both vehicles feature contrasting color-themed accessories, equipped with 20-inch wheels, a chrome grille, trunk opening with finished deck, running boards with finished deck and chrome door handles and trunk hinges. Further accenting the interior are navy wings sheathed in color-matched (for their theme) leather while the spare wheel cover also has been redone in its respective shade.

The interior features plenty of customized upholstery, one with Navy White while the other has been outfitted with Navy Black. The console dashboard and door handle inserts have the matching deck finish while the shifter gate and headliner have been redone in their matching color.

Both vehicles clearly draw inspiration from luxury yachts and come equipped with canvas awnings and canvas folding chairs. The pair of Wrangler Unlimited models is just another step towards the right direction as Chrysler continues to focus on the European market.

GALLERY: Jeep Wrangler Nautic Concepts

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 |  Nov 29, 6:00 PM

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According to Advertising Age, a sister publication to Automotive News, Chevrolet‘s Cruze, Kia‘s Soul and Jeep‘s Wrangler are among America’s top 25 hottest products for 2011, alongside Dove soap, Arizona Tea, Goldfish crackers, Sharpie markers and the Forever 21 clothing chain.

There’s no doubting those three vehicles’ success, but we’d be willing to debate that they belong in America’s 25 hottest products. But nonetheless, the Cruze has sold more than 200,000 units as of October, which allowed it to surpass the Malibu as GM’s hottest selling model. Media spending by Chevrolet totaled more than $1.1 billion last year with a huge bulk of it towards marketing the Cruze’s 40-mpg fuel economy rating.

The good ‘ol Kia Soul has benefited from collaborating with stylish and hip hamsters, perfectly targeting younger buyers. Through October, Kia has racked up 405,095 in total sales, with over 85,000 of those being Souls. We’re not really sure if the Soul is a hot new product or if the hamsters are just that cool.

Lastly, Jeep’s Wrangler is Jeep’s best-selling vehicle with 101,820 vehicles sold through October. Their partnership with virtual Wranglers and the Call of Duty: Modern Warfare 3 fans probably won’t hurt either. By bringing together live action and game footage, Jeep is clearly targeting a huge audience and perhaps a different market with their Wrangler. Jeep as a brand has had overall sales up 44-percent this year through October.

[Source: Automotive News]

 |  Nov 28, 6:30 PM

After announcing that the new Dodge compact won’t be called a Hornet, speculation began on what it will be named when it’s released. Even though it’s set to unveil at the upcoming Detroit Auto Show in January, Chrysler Group CEO Sergio Marchionne still isn’t hinting at what the new Dodge compact will be called, nor has he said what the 2013 replacement for the outgoing Jeep Liberty will be.

Both nameless models are the first two Chrysler Group vehicles based on a Fiat platform. It is known that the Chrysler Group trademarked Hornet, Dart, Duster and Camber on October 21st, and Camber is the only name that was never used in a previous vehicle.

The other vehicle, based on Fiat’s CUSW platform, is the 2013 replacement for the outgoing Jeep Liberty. Last week in Toledo, Marchionne noted that a decision hasn’t been made on whether to retain the Liberty name or to go back to Cherokee.

[Source: Automotive News]

 |  Nov 23, 8:15 AM

Is it OK to love one of your kids more than the others? If you work for Jeep the answer is a resounding yes. After the launch of the Grand Cherokee SRT8, brand enthusiasts might like to see other SRT-badge models, but they won’t. The same goes for the upcoming diesel version, which only recently was confirmed for a return to our shores.

In a recent interview Jeep head Mike Manley confirmed that both diesel and high-performance versions will remain the exclusive territory of the Grand Cherokee. And while that’s certainly not the new diesel fanatics were looking for, at least the performance guys can count on the possibility of R/T trim levels.

Hybrids are also out of the question confirms Manley. Instead, look for Fiat’s MultiAir valve-lift technology to be used in future models (think Liberty and the Compass/Patriot replacement) to help deliver added power and fuel economy.

Diesel fans need not despair just yet, however, with a recent report that Chrysler is looking to offer an oil burner is most of it’s large vehicles. Chrysler 300 D anyone?

[Source: Car&Driver]

 |  Nov 22, 10:45 PM

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Chrysler is getting some Italian style thanks to former Ferrari designer Lorenzo Ramaciotti, 63, who will now be lending a hand at Chrysler and Lancia.

Ramciotti was lured out of retirement to head up the project, which aims for a common design language for the two brands. “We are trying to find an international language, which could have a place both here in Italy and in the U.S.,” said Ramaciotti in an interview with Bloomberg. “If you put all the models into the showroom, they must fit together. It’s a delicate problem.”

Sergio Machionne, Chief Executive Officer of Fiat and Chrysler, hopes sharing designs will boost both Chrysler and floundering Italian sister company Lancia, a weak link for Fiat. The carmaker loses an estimated $1.08 billion annually in Europe. If all goes as planned, the new Chrysler-Lancia line will boost group sales 64 percent by 2014.

Sharing vehicles between manufacturers is a quick way to cut costs, but it can have a high price.

“It’s extremely difficult to succeed in a strategy of globalizing design,” said Roberto Verganti, a management professor at Milan Polytechnic. “The risk is making international cars with no personality. When you buy a Lancia, you are looking for a piece of Italy, and when you choose a Chrysler, you are getting a slice of America.”

Despite the plan to marry models between Chrysler and Lancia, Fiat doesn’t plan to do the same for other brands including Dodge, Jeep, Maserati and Alfa Romeo, all of which will retain their respective identities.

Currently, Chrysler provides re-badged Grand Voyagers and 300s to Lancia, with Lancia calling them the Voyager and Thema respectively. For now, the cars are attracting attention in showrooms, but they haven’t been hot sellers in the depressed Italian economy. “Reactions are good. The Thema is pretty, design is attractive for Italians, too, but no one is buying these kinds of cars now,” said Roberto Ferrari, who owns a Lancia dealer outside Milan.

Overall, Chrysler only sold 37,000 cars in Europe last year, including Jeep and Dodge. That number is down by almost 38 percent since 2007 when they peaked at 120,000 units.

The news isn’t all bad for Fiat’s rebranded American cars though. Since June, the company enjoyed 18,000 orders for their rebranded version of the Dodge Journey minivan, more than double their total sales for 2009.

[Source: Bloomberg]

 |  Nov 22, 5:30 PM

The California Department of Motor Vehicles slapped Chrysler this month to the tune of $955,000 in fines.

“We hope other manufacturers will see what happened in this case and think twice about doing something similar,” said Brian Moss, director of government affairs for the California New Car Dealers Association, in an interview with Automotive News.

The DMV enforced penalties against Chrysler after they opened Motor Village, a downtown Los Angeles showroom. Local dealers complained, saying it was unfair for a manufacturer-owned store to be located less than 10 miles from new car showrooms selling the same vehicles. The California New Car Dealers Association filed the complaint with the DMV in March and after the better part of a year, the issue is settled.

Motor Village, which was a multi-million dollar effort by Chrysler to improve its market share in California, was sold to New Century Automotive Group of Los Angeles at the end of last month.

The high-profile 189,000-square-foot dealership opened last January with space divided into two stores: one for Fiat and the other to be shared between Dodge, Jeep and Chrysler.

It isn’t entirely clear what the future of the dealership will be, but Peter Grady, Chrysler vice president of network development and fleet, said in a statement that they ”were looking for a dealer who would carry on our vision of Motor Village as a showcase for our brands and a dealer committed to experimenting with new retail techniques and heightened levels of customer care.”

[Source: Automotive News]