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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Mar 22 2012, 7:01 PM

General Motors is going to some pretty extreme lengths to capture a younger audience. The automaker’s latest tactic was to hire MTV Scratch to head its latest marketing campaign.

So you might ask yourself: “What’s so newsworthy about that?” General Motors – one of the largest, well-known and well-established car brands is handing over its marketing to the same marketing company behind quality programming like Jersey Shore and Teen Mom. Yeah, you can say that GM is definitely going in a different direction.

Apparently, GM is having a problem getting the younger generation to care about cars – and that’s where MTV Scratch comes in. “They think of a car as a giant bummer,” said Ross Martin, executive vice president of MTV Scratch. “Think about your dashboard. It’s filled with nothing but bad news.”

Based on some of the marketing research, GM has made a few changes to its cars to appeal to this younger audience. For example, new Chevrolet colors, like “techno pink,” “lemonade” and “denim” will be seen on the Spark this summer.

We wonder what these new MTV Scratch-produced campaigns will look like. Uber-tanned twenty-somethings sporting skin-tight clothes and big hair fist-pumping to tunes cranked out of a Sonic? You stay classy, General Motors.

[Source: New York Times]

 |  Aug 16 2011, 1:35 PM

No you’re not watching an episode of Jersey Shore and yes, Derrick Zoolander would be proud.

Some might furiously mock this Lambo driver, but we’ll look past the tight t-shirt, pumped physique and requisite ball cap and admit that he at least doesn’t take himself too seriously.

Is this how you’re supposed to pump gas in a Lamborghini Murcielago? Even we’ll admit, it’s not the wrong way.

Our panel of judges has awarded top points for style an originality. Plus, he even followed the number one rule of filling up your Murcielago… doing so with both doors open.

Watch the video after the jump:

Continue Reading…

 |  Jul 20 2010, 5:29 PM

Paul “DJ Pauly D” DelVecchio, of MTV’s Jersey Shore reality show was spotted shopping for, what else, Lamborghinis in Las Vegas by celebrity gossip outlet TMZ.

Normally, Lamborghinis attract the “hairy chested, gold chain wearing” stereotype, but the immaculately waxed and tanned Pauly D has none to speak of. Despite his grooming habits, Pauly D reportedly requested a Spyder variant, to make room for his trademark “blowout” hair do.

In other news, mass suicides were reported across America when hard working men and women realized that the path to a Lamborghini is not an honest day’s work, but whoring yourself out on an MTV series, affecting the appearance of a lower-middle class uneducated Oompa-Loompa and contributing nothing to humanity.