The replacement for Ford‘s current CEO Alan Mulally will likely come from within, and four contenders have come out on top despite no realistic timeline for someone to replace Mulally. Those four contenders include Mark Fields, the president of the Americas and current frontrunner (age 50), current CFO Lewis Booth (age 63), Jim Farley, group… Continue Reading...
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Ford might have their work cut out for them as they try to change general consumer perception on their vehicle line’s fuel economy. Ford’s global marketing chief, Jim Farley, claims that of the 240 million American drivers only 32-percent of them have a good opinion of Ford on fuel economy. Some simple math will tell… Continue Reading...
There will be no public mea culpa, but Ford marketing boss Jim Farley has apologized for sensational remarks he made about General Motors. Farley made headlines recently when early copies of New York Times reporter Bill Vlasic’s new book “Once Upon a Car” were released, containing comments attributed to him. Included among them was the following:… Continue Reading...
Ford’s head of marketing came out today with a brash, succinct statement that strikes deep down into the core of humanity: “f**k GM.” Jim Farley, shown above in a much calmer demeanor, launched this shot across the bow in an early copy of the book “Once Upon A Car,” by New York Times reporter Bill Vlasic…. Continue Reading...
Fans of rear-drive domestic performance sedans suffered a blow when General Motors decided to close the Pontiac brand and cease importing the rebadged Holden Commodore as the G8. While rumors continue to suggest GM will bring back a rear-drive Australian-sourced performance machine, they may have to act fast as a recent report suggests Ford may… Continue Reading...
Speaking at a conference in San Francisco yesterday Ford global sales boss Jim Farley made known the American automaker’s intentions to not only make EcoBoost engines available in all Ford models, but to make them the dominant engine. The move is part of a carefully crafted plan by Ford after internal studies showed that just… Continue Reading...
The idea of building a vehicle to compete with the Toyota FT-86 is “interesting,” but not necessarily the direction Ford has in mind when it comes to the future of small sporty cars. This is according to Ford marketing boss Jim Farley, who’s brain we had a chance to pick a few weeks back during… Continue Reading...
In the future, Ford is looking to “focus” on the compact car segment. The pun here is intended, as Ford has announced plans to launch 10 vehicles in North America based off of the new Focus’s architecture. In a recent interview with Ford’s marketing boss Jim Farley, the folks at Car & Driver got some… Continue Reading...
Ford kicked-off what it calls the “Fiesta Movement” yesterday when 140 new European-built Ford Fiestas were unloaded at ports in Baltimore and Oxnard, Calif. The vehicles will be loaned out to young “trendsetters,” who will report on the vehicles using modern social networking sites like Facebook, Flickr and YouTube. Ford actually used YouTube to select… Continue Reading...