MINI Seeks to Rejuvenate Roadster Segment

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MINI Seeks to Rejuvenate Roadster Segment
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With the launch of its new Roadster model MINI is seeking to rejuvenate the struggling segment says U.S. brand boss Jim McDowell. The Roadster and its sibling, the new MINI Coupe, were developed in tandem, but to appeal to very different segments of the population. And perhaps more importantly, they were developed to bring in… Continue Reading...

MINI to Double Model Range

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MINI to Double Model Range
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With the addition of the all-new Coupe model, MINI now offers five unique models in its range, but that is only the start say U.S. brand CEO Jim McDowell. Speaking at the press introduction of the Coupe in Nashville last week McDowell indicated that while MINI, “will never be the world’s biggest automaker,” the model… Continue Reading...

No Bigger or Smaller MINIs Says U.S. Brand Boss, But More Crossovers Likely

No Bigger or Smaller MINIs Says U.S. Brand Boss, But More Crossovers Likely
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Despite rumors to the contrary, MINIs aren’t about to get any more or less mini. In a sit down interview with MINI USA boss Jim McDowell, at the Chicago Auto Show he dispelled rumors of a MINI-minor, as well as the possibility that the Countryman could get an even larger sibling. “I don’t anticipate a… Continue Reading...

MINI Cooper’s Number One Competitor Will Surprise You

MINI Cooper’s Number One Competitor Will Surprise You
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MINI USA boss Jim McDowell sat down with AutoGuide at the Chicago Auto Show to talk about what might just be the most carefree car brand out there, complete with its own lexicon that includes things like bootgating – that’s tailgating in a Countryman, if you must know. Much of the conversation dealt with the… Continue Reading...

Kansas City Man Wins MINI Convertible Challenge for Most Hours Clocked Top-Down

Kansas City Man Wins MINI Convertible Challenge for Most Hours Clocked Top-Down
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Easily the biggest gimmick on the new MINI convertible models is the Openometer. The what? Well, the Openometer is a gauge just like all the other gauges you might find on a car’s dash, but on the MINI convertible models it measures how long the owner has driven with the top down. To help promote… Continue Reading...

MINI to Expand U.S. Dealer Network by 20 Percent

MINI to Expand U.S. Dealer Network by 20 Percent
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MINI has recently rejuvenated its product lineup, launching second-generation versions of its most popular models, while introducing the Clubman. Sales have been good, despite the poor economy, and so MINI will be expanding its U.S. dealership network significantly in order to keep up with the demand that is expected to increase further still. In total,… Continue Reading...
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