In an effort to reduce production costs and simplify the overall manufacturing and R&D process, Jaguar Land Rover is looking to move from its current setup of six platforms to just two. How is this possible, you might be asking yourself, especially looking at the varied models the company now produces, from the Jaguar XK luxury sports car, to the simply massive Range Rover.

According to a report by AutoCar, it wont be all that difficult and just because there will be only two platforms, it still doesn’t mean most vehicles will ride on exactly the same architecture. In fact, it will be quite the opposite, with JLR using platforms that can be adapted for different sized vehicles with different purposes. The first platform will be a steel structure and will be offered in three lengths for the Freelander range, while a new aluminum platform will underpin the XJ and XF as well as the Range Rover. A thinner version of this aluminum structure will then be used for the XK as well as a new XE roadster model.

[Source: AutoCar]

Jaguar Land Rover owner Tata Motorsw says it will close either a Jaguar or Land Rover factory in England by 2014. The decision as to which of the company’s three U.K. plants will be shuddered has not yet been made, but Tata has said which two are on the chopping block.

The first candidate is the Jaguar facility in Castle Bromwich and the second is a Land Rover facility in Solihull. The plan is to consolidate the two facilities over the next five years, with a decision being made in the next 12 to 18 months. Currently JLR (Jaguar Land Rover) employs 5,000 staff in Solihull, 2,000 in Castle Bromwich and 1,800 at the Halewood plant (pictured above) in northwestern England. There is no word on how many jobs will be cut, but Tata did say that800 additional jobs will be created in Halewood when production starts on a new small crossover based on the LRX Concept.

JLR suffered considerable losses during the recent economic downturn, with reduced demand meaning that JLR production facilities were only working at 60 percent capacity. So far, in order to meet the decreased demand the automaker has cut production by over 100,000 units while cutting 25,000 jobs.

[Source: Automotive News]

In front of a select audience, Jaguar took the wraps off its Limo-Green Concept, a hybrid version of the company’s newly-released 2010 XJ flagship. The car will appear at the Frankfurt Auto Show starting tomorrow (September 15th).

Powered by a 145kw (195hp) and 295 ft-lb electric motor and a 1.2-liter gasoline engine (developed by Lotus), the car is capable of 30 miles under pure electric power before the gasoline engine kicks in to provide an extended range of 600 miles. Jaguar says the car is rated at 57 mpg and a top speed of 112 mph.

The Limo-Green is more than just a fanciful concept car, however, and Jaguar says it will begin testing a production model next year. Anthony Harper, head of research at Jaguar Land Rover, told the U.K.’s AutoCar that Jaguar originally began testing this Range Extender engine in the previous XJ but decided to switch to the new chassis when it debuted just a few months back.

Jaguar won’t set a date for when the Limo-Green Concept could see production and did warn that it could be a while as the parts involved are still prohibitively expensive and not quite up to Jaguar standards yet.

[Source: AutoCar]

Jaguar Land Rover’s (JLR) new Indian owner Tata Motors continues to invest in and makes plans for its newly acquired luxury division despite what has so far been a very poor return on investment.

JLR posted a $1.11 billion loss last year but that won’t stop Tata from making big changes, the first of which is an initiative to reduce the weight of all new vehicles.

“JLR is planning to have all its future cars constructed with light weight aluminum bodies resulting in considerable savings in weight and reduction in CO2 emissions,” said CEO Ratan Tata in his company’s annual report. Weight is certainly something Land Rovers could lose, as some models are currently approaching the 6,000 lb mark.

Jaguar’s new 2010 XJ (pictured above) not only makes use of aluminum body panels but an all aluminum frame and is the first of a new line of Jaguars to be launched by Tata. The lighter package requires a less powerful (and more fuel-efficient) engine, as well as smaller and less expensive brakes to stop.

Considering the massive weight of Ranger Rovers and the significant surface area that their sheet metal has to cover, an aluminum body would make a noticeable difference. [Source: Motoemag]

The acquisition of Jaguar Land Rover (JLR) by Tata Motors Ltd. from Ford continues to hurt the Indian automaker as the two British brands recorded a combined net loss of $1.11 billion in 2008.

As a sign of the troubled economic times, in 2007 the two automakers managed a total net profit of roughly one billion dollars.

Tata has worked hard to cut costs across the board and has introduced several new models which it hopes will boost sales, especially now that the auto-sector (and the economy) seems poised for recovery. New models include the significantly revised 2010 Range Rover and Range Rover Sport as well as the LR4 (pictured above). And in the Jaguar division JLR recently lunched a new flagship XJ, which leaves behind the traditional Jaguar design for a more broad-based look that the automaker hopes will help it compete with higher-volume German rivals.

In order to keep operations running in the short term Tata is currently working out a loan agreement with the British government, the value of which is reportedly worth around $290 million. The money is all but guaranteed, however, the British government would like a short 6-month term to re-pay the loan, whereas Tata is asking for 12 months. The British government is also seeking a spot on Tata’s board, to ensure its money is being spent wisely.

[Source: Automotive News]

Tata Motors has posted its first annual loss in eight years due to a significant drop in demand for vehicles from its newly acquired Jaguar Land Rover (JLR) unit. The Indian automaker, also known for manufacturing the world’s cheapest car (the Nano), posted a net loss of $520 million for its 2009 fiscal year, with a $504 million loss at JLR.

In the 10 months since Tata bought JLR from Ford Motor Co., the division moved just 167,000 units – compared to 246,000 units during the same 10 month period the year before.

Tata’s Vice Chairman Ravi Kant told a news conference that the automaker was continuing to search for ways to cut costs and he did not rule out job cuts and plant closures.

Tata’s fiscal calendar ended at the start of March, and Tata says JLR has posted better numbers since then.

[Source: Reuters]

After purchasing Jaguar and Land Rover from Ford, and then dumping hundreds of millions of dollars into the two British brands, Indian carmaker Tata is just beginning to see the light – thanks to the Chinese government. According to a report in the Business Standard, the Chinese government has just signed a deal with Tata for the purchase of 13,000 new Land Rover and Jaguar vehicles.

The deal is reportedly worth $850 million – roughly a third of what Tata paid for the two companies just two years ago.

Apparently the division of cars will be be 10,000 Land Rovers and 3,000 Jaguars, although there are not details on which specific models.

A spokesperson for Jaguar Land Rover (JLR) said that this deal, “provides us with a solid base on which to further build our presence in this key emerging market and is particularly welcomed at this challenging time for us and the automotive industry.”

No kidding?

JLR is currently undergoing a downsizing operation that will see 450 employees let go – bringing the total to 2,000 since the economic crisis started. Compared to the industry as a whole, however, both companies have fared rather well with Land Rover posting a sales decline of 17 percent in 2008 and Jaguar actually posting an increase of 8 percent over the same period.

The two companies were  expected to take part in the $3.2 billion bailout from the British government and the European Investment Bank, however, that might not be quite so necessary now.

[Source: Business Standard]