Lexus asked four fashion designers for their take on automotive design that would be the basis of a new advertising campaign to appear in Vogue magazine. Known as the Lexus Fashion Workshop, these designers took the some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid and repurposed them into wearable works of art.
Each of the innovative fashion designers bring something different to the table with their take on the beauty of recyclying. Moss Lipow used a transmission starter and exhaust manifold gasket for his head-turning creation, “Environmental Crown of Virtue.” Jewelry designer Eddie Borgo used valve lifters, crank bearings and hose clamps for “The Valve Collection,” while John Patrick used floor mats, leather seat covers and cargo covers for a sleek trench coat, shorts and clutch ensemble titled “Nomadic Sanctuary.” And putting his best foot forward, Alejandro Ingelmo used armrest leather trim and clear plastic tubing for “The Luna Shoe.”
“Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is ‘Engineering Amazing’ or maybe more appropriately, ‘Engineering Unexpected’,” said Brian Smith, vice president of marketing for Lexus. “We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”
You can see the results in a six-page advertisement found in Vogue’s January 2012 issue. The Lexus Fashion Workshop will be on display December 1 and 2 at Art Basel Miami Beach. You can purchase any of these pieces through a private auction at the event, and proceeds will benefit the Council of Fashion Designers of America/Vogue Fashion Fund (CFDA).
After the jump, watch the making-of video where you’ll get a sneak peek at what the designers are creating at the Lexus Fashion Workshop.