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The Hyundai Sonata was on more buyer’s shopping lists than any other car, according to the most recent research by Kantar Media. More consumers looked at the Sonata than other car, including the Toyota Camry, Honda Accord and Ford Fusion.
Available data is only for the month of January, but it shows that Hyundai is off to a strong start with its new mid-size sedan. Sonata sales increased 150 percent in January. Understandably, Hyundai is pretty pleased with itself, as this comes after its 2010 U.S. sales record. 268,000 people cross-shopped the Sonata in January, a fairly impressive increase of 39% from the month before.
Automotive shopping increased across the entire industry in 2011, up 11% since January 2010. As the economy continues to recover, Hyundai is banking on hearing more good news like this.
[Source: The FINANCIAL]