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This week, a news report was released by Kelley Blue Book’s kbb.com, proclaiming Audi as the number one luxury brand for best total cost of ownership.
The data confirmed that Audi yields the lowest average Total Cost of Ownership for the initial five-year ownership period, beating all other luxury brands. The Total Cost of Ownership breaks down the typical ownership costs for a particular vehicle, including depreciation, expected fuel, repair, maintenance and insurance costs. Audi’s success has been driven largely by the A3 2.oT and A4 2.0T models, due to their minimal depreciation and industry-leading fuel economy.
he 2.0-liter TFSI engine produces 211-hp and 258 lb-ft of torque. The engine combines Audi’s valvelift system, variable valve timing and TFSI direct injection for increased power and efficiency. The German automaker has already sold more than 1.3 million of these engines, and is one of the most acclaimed powerplants of the last decade.
Kelley Blue Book announced today that Hyundai has taken the number 1 spot in brand loyalty, beating out Honda and Toyota, on kbb.com for Q2 2011. Automakers have struggled recently to retain loyal customers due to the economic downturn and consumers becoming more aware of issues such as fuel prices and safety recalls.
Hyundai has remained successful through aggressive marketing campaigns combined with innovative product redesigns like the successful Sonata and Elantra. In the second quarter of 2011, Hyundai’s brand loyalty was at 52.3 percent while Honda followed with 49.7 percent and Toyota came in third at 47.7 percent. Kia and Mini are the only two brands that have gained loyalty year-over-year, thanks to attractive redesigns and additional models within their respective lineups coupled to aggressive marketing campaigns.
“Hyundai’s product renaissance is benefitting the company not just by attracting an all-new customer base, but by helping them to retain current loyal Hyundai owners, as well,” said Arthur Henry, market intelligence manager for Kelley Blue Book. ”This latest brand loyalty analysis from kbb.com is a testament to the power of attractive vehicle designs and intriguing marketing in the minds of in-market car shoppers as they consider their next vehicle.”