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 |  Apr 16 2012, 2:32 PM

The Kia K9 will be the Korean brands first attempt at a true luxury car, and the first official interior pictures and TV commercials have been released by the company. 

The K9 is underpinned by the same chassis as the Hyundai Genesis and Equus, and will arrive in America driven by a 3.3L V6 rated at 296 hp or a 3.8L V6 producing 329 hp.

The photos give us a clear view of the shifter and instrument panel, and the commercials highlight the exterior styling, adaptive headlights and heads up display. The K9′s infotainment control knob looks suspicoulsy close to the one found in BMW’s automobiles, and the exterior styling of the car has also been noted as being very much akin to the German luxury car styling.

When the K9 finally does make its way to America, expect it to have a new name.

Watch the video’s below to see the K9, and all of its tech features in action.

GALLERY: Kia K9 Interior

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 |  Feb 27 2012, 1:16 PM

The Kia K9, code named the KH, is Kia’s sister car to the Hyundai Equus and Genesis, and will be the brand’s first attempt at an upscale rear wheel drive sedan.

We get a full view of the K9 for the first time, out driving in what we assume is South Korea, instead of just spy photos.

Calling the K9 upscale seems warranted: It seems to be taking design cues from the German luxury car makers BMW and Mercedes. Based on the look we get in these videos, it seems like the K9 will be heavily related to the Hyundai’s Genesis and Equus sedans, though that is purely speculative. We’re guessing the K9 will be run by a 4.6-liter V8, which makes 385 hp sourced from the Genesis, or a larger 5.0-liter V8 that can produce as much as 429 hp.

“This all-new rear-wheel drive large sedan will definitely become the leading model of our lineup around the world, showcasing the best of the best of Kia,” Kia marketing executive Soon-Nam Lee said.

The K9 will likely be on sale in Korea later this year, with the worldwide shipment probably coming by early-to-mid 2013.

Watch the videos of the new K9 below.

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