Kia Raises Breast Cancer Awareness with Cross Country Drive

Kia Raises Breast Cancer Awareness with Cross Country Drive
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Kia has announced its partnership with HerHighway to host a nationwide drive from Los Angeles to New York City to raise awareness of breast cancer. Continue Reading...

Hyundai and Kia Named in Hybrid Patent Lawsuit

Hyundai and Kia Named in Hybrid Patent Lawsuit
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As for the latest suit, Paice claims that it repeatedly tried to contact Hyundai as early as 2004, in order to discuss its patent Hybrid technology, but says that with the development of the Sonata Hybrid sedan, the automaker infringed upon three patents owned by Paice. Continue Reading...

Hyundai-Kia “Rivalry” Could Hinder Growth

Hyundai-Kia “Rivalry” Could Hinder Growth
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Frank Ahrens, a spokesman for Hyundai, said the car-to-car rivalry between the two brands, extends to all segments; further complicating matters is the fact that although Hyundai and Kia are overseen by the same chairman (Chung Mong Koo) and share a development center, they are run as two separate companies and arch rivals at that. Continue Reading...

Kia Racing to Defend 2011 Grand-Am Championship

Kia Racing to Defend 2011 Grand-Am Championship
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Kia Motors America’s motorsports program hit a new high last year grabbing the Team and Driver titles in the 2011 Street Tuner (ST) class in the Continental Tire Sports Car Challenge. Now they’re looking forward to 2012 with new driver pairings for both the number-10 and number-12 Infinity Audio Forte Koups. The first race of… Continue Reading...

Kia “Male Fantasy” Super Bowl Ad to Feature Adriana Lima, Chuck Liddell and Mötley Crüe

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Kia “Male Fantasy” Super Bowl Ad to Feature Adriana Lima, Chuck Liddell and Mötley Crüe
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Essentially, the ad incorporates a Kia Optima tearing around a race track, while scantily clad supermodel Adriana Lima and mixed-martial arts fighter Chris Liddell do what they do best, as Mötley Crüe rock on stage, performing Kickstart My Heart. Continue Reading...

Hyundai Targets 7 Million Global Sales in 2012, Could Oust Toyota from Top Three

Hyundai Targets 7 Million Global Sales in 2012, Could Oust Toyota from Top Three
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That said, both brands plan on achieving combined global sales of 7 million units next year, up from more than 6.5 million in 2011, which also marked a record total. Continue Reading...

Kia Attempts To Break Guinness World Record

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Kia Attempts To Break Guinness World Record
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Kia Motors is participating in an 8,000 mile trip with the 2011 Optima Hybrid sedan in an effort to break the Guinness World Record for the lowest fuel consumption in a hybrid car. Drivers Wayne Gerdes and Chris Bernius will drive through 48 states in 16 days. Both drivers are experienced fuel economy drivers and the 2011… Continue Reading...

Kia Most Improved Brand in ALG Perceived Quality Study

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Kia Most Improved Brand in ALG Perceived Quality Study
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And the findings of its most recent one (Spring 2011); indicated that of all automakers that sell cars and trucks in the US; the most improved in the mainstream category was Kia Motors. Continue Reading...

Kia Donates Borrego SUVs for Firefighter Training

Kia Donates Borrego SUVs for Firefighter Training
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These vehicles will be used in a variety of scenarios that simulate real fire and emergency situations, plus as late-model vehicles they allow both students and instructors to learn about the latest in modern technology. Continue Reading...