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Kia has formally announced pricing on their 2012 Soul, setting the Scion xB and Nissan Cube competitor’s MSRP just slightly under $14,000. The Soul A/T will start at $15,700 while the highest trim model, the Soul! will start at under $20,000.
The Soul! will come packed with features including exclusive projector headlamps with front LED accents while the rear gets LED taillights. All four corners will sport 18-inch wheels while the interior will feature Kia’s UVO powered by Microsoft voice-activated infotainment system.
Powering the Soul for 2012 is a 2.0L with 164-hp or a 1.6L with 138-hp. The 1.6L delivers a class-leading 35-mpg on the highway and now features Kia’s idle Stop and Go technology. On the outside, the 2012 Soul model also gets a slight refresh in the aesthetics department with subtle changes to the front and rear bumpers along with new lighting, side mirrors and wheels.