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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Sep 03 2014, 8:02 AM


The next-generation Kia Optima is currently in its testing phase.

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 |  Jul 28 2014, 10:16 AM

AutoGuideNow July 28

We’re piloting two new luxury cars and a fleet of fuel friendly family sedans this week. Which one are you most interested in?  Continue Reading…

 |  May 18 2014, 1:52 PM


After receiving a significant refresh for the 2014 model year, the Kia Optima is getting minor changes for 2015.

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 |  Sep 19 2013, 1:59 PM


The 2014 Kia Optima will be priced from $22,300 including destination, the Korean automaker has announced.

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 |  Aug 12 2013, 8:02 AM


Kia has made some major changes to its model lineup over the last couple of years, launching the Cadenza sedan, a redesigned Forte, and refreshed Optima, but that’s just the beginning for the Korean automaker.

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 |  Jul 15 2013, 6:01 PM


The 2014 Kia Optima got a minor refresh with the addition of new LEDs and standard technology, but the Korean automaker is working on a facelift for its sedan model that will make its debut in the near future.

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 |  Mar 23 2013, 3:00 PM


Kia has announced updates to its 2013 model year Optima Hybrid model, improving the torque of the sedan as well as its fuel efficiency.

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 |  Feb 26 2013, 10:02 AM

The 2013 Hyundai Sonata was updated this year with a larger battery pack that boosted the combined fuel economy by 2 mpg, a change that will also be introduced to the Kia Optima Hybrid. 

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 |  Feb 02 2013, 12:02 PM’s new cars section saw a mix of browsers researching performance and practicality this week.

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 |  Jan 29 2013, 6:01 PM

Joining the previously unveiled Justice League Concepts from Kia is a Superman-themed Optima Hybrid that will debut at the 2013 Chicago Auto Show.

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 |  Jan 08 2013, 8:31 AM

With the V8 engine is losing its foothold, it seems like the V6 engine may suffer the same fate.

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 |  Jan 03 2013, 8:31 AM

After several announcements of various models that were awarded the Insurance Institute for Highway Safety’s “Top Safety Pick Plus” rating, the IIHS has released its full list of its safest cars for 2013.

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 |  Nov 13 2012, 2:01 PM

A couple of weeks ago, Kia debuted five Justice League concept models at the 2012 SEMA Show, and now the Korean automaker has released a video of the unveiling.

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 |  Oct 11 2012, 7:02 PM

Kia is teaming up with legendary artist Jim Lee and RIDES magazine to bring eight customized vehicles representing characters from the Justice League comic books to promote DC Entertainment’s “We Can Be Heroes” campaign.

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 |  Sep 18 2012, 12:48 PM

Kia has announced its partnership with HerHighway to host a nationwide drive from Los Angeles to New York City to raise awareness of breast cancer.

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 |  Jul 01 2012, 11:26 AM

If you’re in the market for a new car, perhaps you’re curious what models your neighbors are looking at. We’ve compiled a list of the top five most researched new cars in the AutoGuide New Cars section for the past week.

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 |  Jun 25 2012, 7:31 AM

This past Saturday Kia had reason to celebrate as it captured its first victory in the SCCA World Challenge GTS class. But the team had no reason to be complacent, and went on to sweep the weekend, capturing its second win in a row.

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 |  Jun 23 2012, 5:46 PM

With Michael Galati behind the wheel of the number 36 Kia Motors America Kia Optima, the Korean automaker has captured its first series win in the SCCA Pirelli World Challenge GTS competition.

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 |  Jun 07 2012, 10:10 AM

Many of Kia‘s latest models feature a rear-view camera system, to help with reversing. This feature is relatively new to some international markets, so the brand launched a special racing event to introduce the tech to the public. 

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 |  Mar 01 2012, 8:35 PM

Kia Motors Manufacturing Georgia, Inc. (KMMG) celebrated the 500,000th vehicle being completed this morning. 

“Building 500,000 vehicles in just over two years is quite a milestone for our first U.S. manufacturing plant to accomplish,” said Byung Mo Ahn, group president and CEO for Kia Motors America and KMMG. “The commitment from each one of our team members is a big reason we’ve been able to achieve 17 consecutive months of record sales. Their dedication to building world class, high quality vehicles is apparent in each vehicle we produce.”

KMMG provides jobs to more than 3000 people to date and manufactures the Sorento CUV and Optima sedan, which was the car to get the half-million unit distinction.


 |  Feb 29 2012, 1:15 PM

The 2012 Women’s World Car of the Year short list has just been announced, and women motoring writers from around the world will begin voting for their top picks.

Cutting a list of contenders from 300 down to 32, judges will now allocate points to the nominated cars that fall into four categories: Family Car, Luxury Car, Sports Car and Economy Car. Just one of the 10 criteria that cars are allotting points for is Child Friendliness, which is something vehicles aren’t usually judged on in a competition.

Winners of the 2012 Women’s World Car of the Year will be announced before the end of March, and awards will be presented at the Paris Motor Show in September. You can check out the complete short list after below.

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 |  Feb 16 2012, 10:42 AM

The Automobile Journalists Association of Canada announced the Canadian Car of the Year today at the Toronto International Auto Show.

The Hyundai Elantra won, though the automaker was essentially guaranteed the trophy because they were competing against their subsidiary company Kia.

The top three picks were the Hyundai Elantra, Hyundai Accent and Kia Optima. All three, among many others were put through a series of tests by 70 Canadian automotive journalists in the last week of October, 2011.

Cars are initially judged within their segment, and then the winners may go on to be selected as the car of the year.

“The Elantra is the best new car we brought to market, ever. I’m happy all the automotive journalists agree with my opinion,” said Steve Kelleher, president and CEO of Hyundai Canada.

The Elantra sells in Canada for a base price of $15,849, CAD, which is roughly the same in U.S. dollars, though it’s about $500 more than the American version.

Last year AJAC picked the 2011 Chevrolet Cruze for the award.

GALLERY: 2012 Hyundai Elantra


 |  Feb 08 2012, 6:58 PM


If you were able to keep your eyes off of Adriana Lima to acknowledge that there was indeed a car in Kia‘s Super Bowl ad, then you should find this Optima SX Limited familiar. The top-of-the-line Limited Package for the 2012 Optima SX was made official today at the 2012 Chicago Auto Show.

The fully-loaded trim sits on top of the turbocharged Optima SX and starts with a $3,300 package as an option. Included at that price is black or white Nappa leather added to the seats, door panels, and center console, LED daytime running lights, wood interior trim, additional exterior chrome, 18-inch wheels, red front brake calipers, a first-aid kit, and the ever-important SXL badging.

But here’s the catch. Reaching for the Limited package requires you to also purchase the $4,350 SX Technology and Premium package, bringing the Optima SX Limited to a whopping $34,900. With it however, you will also get a backup camera, in-dash navigation, eight-speaker Infinity audio system, heated and cooled front seats, four-way power front-passenger seat, panoramic sunroof, heated rear outboard seating, and power-folding mirrors. Unfortunately only three colors are available for the Optima SX Limited: Ebony Black, Snow White Pearl, and Titanium Metallic.

Regardless, you’ll get to enjoy the benefits of a turbocharged, 2.0L engine with 274-hp and a six-speed automatic transmission.

GALLERY: 2012 Kia Optima SX Limited Package


GALLERY: 2012 Kia Optima SX Limited Reveal


 |  Feb 06 2012, 5:45 PM

In the auto business, 2011 proved to be the year of the Koreans; both Hyundai and affiliate Kia sold a record number of vehicles, while their shares outperformed those of other automakers, including the likes of heavyweights such as General Motors, Toyota and Volkswagen.

That said, some of the sales in new vehicles from the Koreans actually cannibalized others within their ranks, notably the Kia Optima (K5 in South Korea), which after its latest redesign saw orders triple, though some of that came at the expense of Hyundai’s Sonata, which only saw demand increase by some 5.2 percent in the same period.

There’s every chance the same thing could happen again with Kia planning to launch the more upmarket K9, designed to go after the same customers as the Hyundai’s Genesis and Equus.

Frank Ahrens, a spokesman for Hyundai said the car-to-car rivalry between the two brands extends to all segments. Further complicating matters is the fact that although Hyundai and Kia are overseen by the same chairman (Chung Mong Koo) and share a development center, they are run as two separate companies and arch rivals at that.

There’s no question that Hyundai’s original 51 percent purchase of Kia Motors back in 1998 rejuvenated the brand and helped it grow into a purveyor of world-class vehicles with competitive prices. All the same, the companies need to sort out their differences now more than ever because it seems global competition is going to intensify in 2012 especially with Honda and Toyota returning to pre-disaster capacity.

This will likely mean Hyundai and Kia will need to develop a successful alignment strategy for their respective product lines, for example: focusing one brand on premium products and the other on volume sales. In doing so, they stand a greater chance of stealing sales from Japanese, American and European rivals instead of each other.

It seems that signs of greater product differentiation between Hyundai and Kia’s offerings are afoot; Kia’s European COO, Paul Philpott, said during a recent interview that “Hyundai will become the mainstream brand with Kia [functioning as] the sportier, dynamic little brother.”

[Source: Bloomberg]