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 |  Feb 08 2012, 6:58 PM

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If you were able to keep your eyes off of Adriana Lima to acknowledge that there was indeed a car in Kia‘s Super Bowl ad, then you should find this Optima SX Limited familiar. The top-of-the-line Limited Package for the 2012 Optima SX was made official today at the 2012 Chicago Auto Show.

The fully-loaded trim sits on top of the turbocharged Optima SX and starts with a $3,300 package as an option. Included at that price is black or white Nappa leather added to the seats, door panels, and center console, LED daytime running lights, wood interior trim, additional exterior chrome, 18-inch wheels, red front brake calipers, a first-aid kit, and the ever-important SXL badging.

But here’s the catch. Reaching for the Limited package requires you to also purchase the $4,350 SX Technology and Premium package, bringing the Optima SX Limited to a whopping $34,900. With it however, you will also get a backup camera, in-dash navigation, eight-speaker Infinity audio system, heated and cooled front seats, four-way power front-passenger seat, panoramic sunroof, heated rear outboard seating, and power-folding mirrors. Unfortunately only three colors are available for the Optima SX Limited: Ebony Black, Snow White Pearl, and Titanium Metallic.

Regardless, you’ll get to enjoy the benefits of a turbocharged, 2.0L engine with 274-hp and a six-speed automatic transmission.

GALLERY: 2012 Kia Optima SX Limited Package

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GALLERY: 2012 Kia Optima SX Limited Reveal

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 |  Nov 16 2011, 5:40 PM

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Kia has just announced at the LA Auto Show that they’ve teamed up with Kinetic Motorsports to campaign a pair of Optima SXs in World Challenge. The pair of race cars will join the Rio 5-Door B-Spec that debuted at the SEMA Show earlier this month as part of Kia’s racing efforts with Kinetic Motorsports.

The turbocharged Optima race cars are set to enter the Pirelli World Challenge Championship and will compete in the Grand Touring Sport (GTS) class. Interestingly enough, the Optimas will be the first Korean vehicles to compete in the series and it’ll be interesting to see if Hyundai follows suit sometime soon.

Drivers for the two vehicles were not announced, but Kia did reassure us that Kinetic Motorsports will continue the successful Forte Koup’s racing efforts in the Continental Tire Sports Car Challenge.

GALLERY: Kia Racing World Challenge GTS Optima SX

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GALLERY: Kia Racing World Challenge GTS Optima SX LA Auto Show Debut

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See AutoGuide’s complete 2011 LA Auto Show coverage here