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 |  Jun 24 2010, 1:00 PM

Nobody could ever accuse the previous generation Kia Optima of being interesting or fun cars. But that looks set to change when the new model debuts with bold new styling and a 274-horsepower 2.0 four-cylinder turbo engine.

While previous pictures of the Optima have only been taken in studios with favorable lighting and re-touching, these candid shots of the car in a parking lot still look great, especially in black.  Cues from Kia’s new design language and present throughout, and the car has a very sharp, Audi-like quality to the exterior. The interior, unfortunately, does not look at good, but recent Korean offerings have been on par with other Japanese offerings, and to match the superlative German interiors would require Kia to negate the significant savings their cars offer over the competition.

The Optima will go on sale towards the end of 2010, and while pricing hasn’t been announced, expect it to undercut its rivals, including the Sonata, by a fair margin.

[Source: Motor Trend]

Check out Optima Forums for more information.