2012 Women’s World Car of the Year Short List Announced

2012 Women’s World Car of the Year Short List Announced
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The 2012 Women’s World Car of the Year short list has just been announced, and women motoring writers from around the world will begin voting for their top picks. Cutting a list of contenders from 300 down to 32, judges will now allocate points to the nominated cars that fall into four categories: Family Car,… Continue Reading...

2012 Hyundai Elantra Named Canadian Car of the Year

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2012 Hyundai Elantra Named Canadian Car of the Year
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The Automobile Journalists Association of Canada announced the Canadian Car of the Year today at the Toronto International Auto Show. The Hyundai Elantra won, though the automaker was essentially guaranteed the trophy because they were competing against their subsidiary company Kia. The top three picks were the Hyundai Elantra, Hyundai Accent and Kia Optima. All three, among… Continue Reading...

2012 Kia Optima SX Limited Might be Brand’s First Luxury Car: 2012 Chicago Auto Show

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2012 Kia Optima SX Limited Might be Brand’s First Luxury Car: 2012 Chicago Auto Show
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If you were able to keep your eyes off of Adriana Lima to acknowledge that there was indeed a car in Kia‘s Super Bowl ad, then you should find this Optima SX Limited familiar. The top-of-the-line Limited Package for the 2012 Optima SX was made official today at the 2012 Chicago Auto Show. The fully-loaded… Continue Reading...

Hyundai-Kia “Rivalry” Could Hinder Growth

Hyundai-Kia “Rivalry” Could Hinder Growth
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Frank Ahrens, a spokesman for Hyundai, said the car-to-car rivalry between the two brands, extends to all segments; further complicating matters is the fact that although Hyundai and Kia are overseen by the same chairman (Chung Mong Koo) and share a development center, they are run as two separate companies and arch rivals at that. Continue Reading...

Kia “Male Fantasy” Super Bowl Ad to Feature Adriana Lima, Chuck Liddell and Mötley Crüe

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Kia “Male Fantasy” Super Bowl Ad to Feature Adriana Lima, Chuck Liddell and Mötley Crüe
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Essentially, the ad incorporates a Kia Optima tearing around a race track, while scantily clad supermodel Adriana Lima and mixed-martial arts fighter Chris Liddell do what they do best, as Mötley Crüe rock on stage, performing Kickstart My Heart. Continue Reading...

2012 Canadian Car of the Year Finalists Announced

2012 Canadian Car of the Year Finalists Announced
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For the car category, the three finalists are the Hyundai Accent, Hyundai Elantra and Kia Optima, while in the utility category, they are the BMW X3, Dodge Journey and Volkswagen Touareg TDI Clean Diesel. Continue Reading...

Top 10 Cars of the 2011 LA Auto Show

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Top 10 Cars of the 2011 LA Auto Show
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Just a few years ago picking a Top 10 Cars list from the LA Auto Show would have been a simple task, with few world premieres and most of the vehicles on display having already been revealed at some overseas venue. That’s no longer the case, with over 20 global debuts this year. So with… Continue Reading...

Hyundai, Kia To Establish Distinct Brand Identities

Hyundai, Kia To Establish Distinct Brand Identities
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For a long time, the only brand with a poorer reputation than Hyundai was Kia. Despite being a subsidiary of Hyundai, Kia‘s vehicles were often a grade lower in quality, using decade-old Mazda engineering and projecting an image of cheap vehicles for those with poor credit (or poor taste). Now, Kia is on a roll,… Continue Reading...

Kia Racing Campaigning Two Optima SXs In World Challenge: 2011 LA Auto Show

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Kia Racing Campaigning Two Optima SXs In World Challenge: 2011 LA Auto Show
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Kia has just announced at the LA Auto Show that they’ve teamed up with Kinetic Motorsports to campaign a pair of Optima SXs in World Challenge. The pair of race cars will join the Rio 5-Door B-Spec that debuted at the SEMA Show earlier this month as part of Kia’s racing efforts with Kinetic Motorsports…. Continue Reading...

Kia To Build Volkswagen Golf GTI Rival, Front-Drive Convertible By 2014

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Kia To Build Volkswagen Golf GTI Rival, Front-Drive Convertible By 2014
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Kia is forging ahead with plans to build a rival to the Volkswagen Golf GTI, complete with a turbocharged engine and class-leading driving dynamics. The new car will be part of Kia’s effort to differentiate itself from Hyundai by focusing on performance and excitement. The GTI rival will likely be based on the well-received Cee’d, which… Continue Reading...

Kia Optima Hybrid May Be Delayed

Kia Optima Hybrid May Be Delayed
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With the Hyundai Sonata Hybrid delayed due to a change to the pedestrian warning system, the Kia Optima Hybrid will face similar delays, with units expected to arrive at dealers sometime in the summer, a full 5 months later than planned. The Optima Hybrid, being mechanically identical to the Sonata Hybrid, must also undergo the… Continue Reading...

Kia Optima ‘Epic Ride’ Super Bowl Commercial [Video]

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After advertising during the Super Bowl for the first time ever last year, Kia is back with a new spot to promote its all-new Optima sedan. Kia’s ‘Epic Ride’ add will be followed by an Epic Contest, using ads and social media to give participants the change to win one of five Optimas. To get… Continue Reading...

LA 2010: Kia Optima Hybrid Revealed

LA 2010: Kia Optima Hybrid Revealed
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Kia took the wraps off their Optima Hybrid at the Los Angeles Auto Show today, and no surprise here, it’s exactly the same as it’s corporate sibling, the Hyundai Sonata Hybrid. Fortunately for the Optima, this gives the car a huge leg-up. Our review of the Sonata Hybrid was quite positive, and we expect the… Continue Reading...

BREAKING: Kia Optima Hybrid To Debut At Los Angeles Auto Show

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BREAKING: Kia Optima Hybrid To Debut At Los Angeles Auto Show
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While attending the launch of the 2011 Kia Optima, AutoGuide has just learned that Kia is planning to launch an Optima Hybrid, based on the Hyundai Sonata Hybrid. The new model will make its debut at the Los Angeles Auto Show in November, with sales beginning in early 2011. Kia Motors America CEO and group president Byung… Continue Reading...

Kia Looking to Scrap Model Names for Alphanumeric Badges

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Kia Looking to Scrap Model Names for Alphanumeric Badges
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Kia is looking to add a little extra panache to its image by dropping the current list of model names in favor of alphanumeric designations. According Chung Eui-sun, to Vice Chairman to Hyundai Motor Co., which owns Kia, the Korean automaker is looking to make the switch in North America. Currently, Kia uses short alphanumeric… Continue Reading...

2011 Kia Optima Spied In The Wild

2011 Kia Optima Spied In The Wild
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Nobody could ever accuse the previous generation Kia Optima of being interesting or fun cars. But that looks set to change when the new model debuts with bold new styling and a 274-horsepower 2.0 four-cylinder turbo engine. While previous pictures of the Optima have only been taken in studios with favorable lighting and re-touching, these… Continue Reading...
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