Kia Roadster Planned to Give Brand Youth Appeal

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Kia Roadster Planned to Give Brand Youth Appeal
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Kia is currently investigating a plan to bring a small two-seat roadster model to market to help set the tone for the brand. The car has even been called Kia’s MX-5 by company execs, including European CEO Paul Philpott. According to Philpott 2011 and 2012 are all about setting a new foundation for the brand… Continue Reading...
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