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Kia SuperBowl Ad Released Ahead of the Big Game

06/02/2010 | By: Colum Wood Add a Comment

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After an entertaining teaser, Kia has just released its complete SuperBowl commercial a day before the big game debut. With some catchy tunes and life-sized toys out for an adventurous road trip it will certainly catch your attention.

Kia is also hoping its new Sorento will catch the attention of young families, who want a vehicle that will let them be both parents and kids. The Korean automaker has put out some pretty impressive vehicles lately, and as much as it’s likely to be a quality machine, we’re not so sure about the fun factor.

The other message Kia is working to communicate to American consumers is the fact that the all-new Sorento is built in the U.S.A. In fact, the new Sorento is the first made-in-America Kia.

Video: Kia Previews Its First Ever SuperBowl Commercial with… a Commercial

02/02/2010 | By: Colum Wood Add a Comment

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Kia has just launched the above commercial to drum up interest in its first-ever SuperBowl ad set for this Sunday. The bizare campaign features several strange life-sized children’s toys, that look like they’ve been plucked from an internet meme.

At least one of them is a “real” character – monster Muno from the Nickelodeon show Yo Gabba Gabba. There’s even a sock monkey. Heck, we half expect to see pedo bear.. but that’s really not a marketing move anyone wants to make.

As for the robot character, there’s a chance you’ve seen it before, as Kia paraded it around the Detroit Auto Show a few weeks ago. Now Kia didn’t officially say the robot belonged to them, but among the journalists present it was probably talked about more than any car at the show.

Presumably the SuperBowl ad will help promote the all-new 2011 Kia Sorento. We’ll be sure to be watching in the 3rd quarter to see the ad and what Kia’s crazy characters are up to.