Only until recently did Kia find its groove and really start to deliver a lineup of attractive cars. However, Hyundai‘s vision for Kia’s future has something different in store. Rumors have suggested that Hyundai-Kia Automotive group may be performing an unprecedented hedge to have Kia carry a solely electric vehicle green model range while Hyundai continues to develop plug-in hybrid and fuel cell cars.
The motivation behind this strategy is to push Kia to unveil the automaker’s first highway-capable electric vehicle (code named TAM) by the end of 2011. Furthermore, Hyundai will continue their research and development over a hydrogen fuel cell Tucson concept set to debut for 2013.
Kia’s most recent move towards a production-ready EV came at the Seoul Motor Show, with the Naimo Concept, an electric car that’s slightly larger than the Toyota Yaris. In concept form it used an electric motor and lithium-polymer battery pack to make 109-hp and 207 lb-ft of torque with a range of 124 miles.
There’s no denying that leading automakers are vying to be future leaders in alternate energy. With Hyundai-Kia’s two prong approach, chances seem likely that the competition will be in for a surprise.