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 |  Mar 02 2012, 4:45 PM

Ford will unveil an all-new Super Duty trim in one week, teasing the event with the picture you see above.

The photo doesn’t show much, but we can make out the massive front grille and imposing workhorse stance Super Duties are known for. The new Ford model will be made public with an announcement from Ford and its partners at Professional Bull Riders.

Bull riding is synonymous with cowboys. Cowboys and Ford mixed together means one thing: King Ranch. It’s true that a King Ranch wouldn’t be a “new” trim level, but maybe Ford is planning to refresh the famous farmer’s dream package.

Official unveiling happens on March 9. Check back here for the complete details as they become available.