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With their army behind them, KISS is a force to be reckoned with. And when it came to helping out Japan after the earthquake and tsunami, the band partnered with MINI USA to raise money for this worthy cause.
This uber-cool pairing raised $129,000 during eBay online charity auction, where bidders were after four custom-painted and autographed MINI Countryman vehicles. All that cash will be donated to UNICEF so it gets not only to Japan, but also to other countries around the world.
Up for auction were four custom-painted vehicles on the 2011 MINI Countryman. Each of the four KISS members were immortalized, showcasing the iconic makeup and costume association that has made the band famous.
If you missed out on your chance to bid on one of these beauties, you can still buy a KISS vehicle wrap through www.MINIUSA.COM/KISS or local MINI dealerships, and these proceeds will go to help those in need. All of the MINIs are autographed by all four members of KISS and have become instant collector’s items.
“The KISS MINIs are rare one-of-a-kind collector’s items and KISS salutes the winners of the auction,” said Gene Simmons. “The new owners have the satisfaction of knowing that they not only have an instant investment that will keep growing in value, but every time they look at the car, they’ll also be reminded that the real value is knowing that their dollars helped children in the greatest need.”
The eBay auction winners are located in North Carolina, Oregon, and Massachusetts, so if you live in those areas, be on the lookout for these cool KISS MINIs.
As if KISS action figures and PEZ dispensers are not enough, the band has branded MINI Countrymen, although for a good cause. MINI teamed up with the quartet to customize the countryman for charity. All four band members have applied their trademark style to the exterior of the 2011 Minis.
These vehicles debuted at the New York Auto Show and can be found on eBay Motors, with proceeds being donated to UNICEF. UNICEF will use the money for children affected by the March 11 Japan disasters.
Interestingly, the Mini’s are not wearing decals, but paint put on by a group of BMW employees. Each Countryman has been named after the members of KISS: Starchild, The Demon, Spaceman and Catman.
Making the band analogy, McDowell said that like when a successful album brings about a tour, so should a successful car and as a result the ‘MINI Rocks the Rivals’ tour will be heading out across America. The tour will let customers drive the new Countryman alongside several of its rivals to show just how capable it is.
Appearing on stage with KISS (minus Paul Stanley) were four custom-wrapped Countryman models – one for each of the KISS band members. Front man Gene Simmons and McDowell announced that they are partnering to auction off the four vehicles with the proceeds going to Unicef to help children in Japan. In addition, any MINI customer will be able to buy the same KISS-themed wrap and MINI will donate the proceeds to charity.