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But marketing boss doesn't rule out four-cylinder 911
Porsche has no immediate plans to bring a more-entry level sports car to market, according to the German automakers sales and marketing boss. Klaus Berning told Australia auto pub Carsguide that any such plans to develop a “speedster” model have been put on hold indefinitely. Berning also said that Porsche has no plans to expand its product lineup from four to five models.
Instead Porsche wants to concentrate on pushing the Panamera while it also seeks to take control of Volkswagen.
Berning said that even with the current product line Porsche has significant growth left and he feels it can expand sales from roughly 100,000 units in 2008 by anywhere from 20 to 40 percent.
As for if a four-cylinder could join the Porsche lineup, Berning said it was not impossible and did say that it would have to be Porsche developed (and not an Audi powerplant). Quite surprisingly, he also said it Porsche did develop a four-cylinder engine it would most likely be used in the 911 – and not in the Boxster or Cayman.
High-performance 4-door Porsche debuts, with 6-cylinder and hybrid models to come
We’re not really sure there’s anything left to show or tell, but yesterday Porsche officially took the wraps off the Panamera sedan at the Shanghai Auto Show. The move is a bold one for Porsche, as the Panamera marks the German sportscar maker’s first sedan. Holding a world-premiere in China, also sends a clear statement about how important Porsche views expansion into that market.
”Introducing the Panamera, we are entering a market segment completely new for our customers and we are once again consistently expanding our model portfolio,” said Klaus Berning, VP of sales and marketing at Porsche AG.
As the first all-new model from Porsche since the Cayenne debuted in 2002, the Panamera will initially be offered in three models, the 400hp Panamera S and all-wheel drive Panamera 4S, as well as the 500hp Panamera Turbo.
The Panamera seats four adults and Porsche says rear seat room will be significant – as will cargo capacity. And while Porsche say the vehicle will be a performance leader in the 4-door Gran Turismo segment, it also says it will be a leader in fuel-economy with an average of 22 mpg.
Helping to achieve that fuel-economy rating is a world’s first start-stop automatic transmission. And that’s not the only innovation on the Panamera. Porsche has also equipped the car with a segment-first active rear spoiler (for Turbo models), as well as Porsche Dynamic Chassis Control (PDCC) and Porsche Active Suspension Management (PASM) with an air suspension that can add extra air (for even more ground clearance) when required.
“Our engineers, technicians, and designers have invested all their know-how, years of experience, a wealth of ideas, and their full passion for sports cars in this four-seater Gran Turismo,” said Porsche AG R&D boss Wolfgang Dürheimer.
The Panamera will go on sale this fall with an MSRP of $89,800 ($115,100 CDN), the Panamera 4S will retail for $93,800 ($120,300) and the Panamera Turbo will start at $132,600 ($155,000 CDN).
A six-cylinder model and a hybrid version will follow later.
GALLERY: Porsche Panamera
Official release after the jump: