Targa Newfoundland, the ultimate North American tarmac rally, is organized every September for seven days and travels across 2,200 kilometers, or 1,200 miles, of amazing central Newfoundland road.
South Korean automaker Kia‘s Canadian operations are set to participate in the 2011 Targa Newfoundland Rally, which will be their second consecutive year at the event. This time, Kia Canada will be partnering with MADD and readying a #99 race-prepped Forte Koup for the occasion. The Forte Koup will be driven by Autonet.ca pro-driver Jacques Deshaies and co-pilot Shaun Keenan – a contributor to AutoGuide.com.
Kia Canada’s partnership with MADD is especially meaningful as the two organizations will sponsor Canada’s school assembly program and assist in educating the dangers of drunk driving and the importance of driving responsibly amongst youth. To make sure the message gets sent loud and clear, Kia will also launch their “I pledge to drive safe and sober” campaign at every stop of the Rally, encouraging local young adults to sign their pledges on the Koup race car.
And that’s not all, Kia Canada plans to further support the program by donating eight cars to MADD Canada. Four cars will be used by MADD field representatives to drive school to school promoting their cause and the remaining four will be used as lawn displays to increase awareness at local venues across Canada.
Targa Newfoundland kicks off September 10th.