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For anyone who grew up with posters of the Countach or Diablo on their wall, the idea of an “everyday” Lamborghini is utterly laughable. By definition, a Lamborghini has always been a loud, crude, in-your-face supercar that makes absolutely no concessions in the way of comfort or convenience.
But Lamborghini CEO Stephan Winkelmann claims that things are about to change, with a new addition to the model lineup designed to be a daily driver. Speaking to the Reuters Global Luxury and Fashion Summit, Winkelmann said ”We are going to have a third model. It has to be an everyday car. We want to have a car which is able to be used on a daily basis.”
Details are practically non-existant, since Winkelmann seemed to state that the car has been recently approved, and would take another four years to hit showrooms. Lamborghini has previous previewed a 4-door sedan model, dubbed the Estoque (seen above), while Ferrari’s new four-seat, four-wheel drive FF pseudo-hatchback will be on sale in 2012.
The Lamborghini Estoque would seem to be headed to production. After debuting the 4-door Lambo at the Paris Auto Show back in 2008, company CEO Stephan Winkelmann has now confirmed a third model for the exotic Italian brand.
“It has to be an everyday car,” he said speaking at the Reuters Global Luxury and Fashion Summit. “We want to have a car which is able to be used on a daily basis.”
Winkelmann did, however, add that no decision has been made on what segment the car could fit in. In the past Lamborghini did manufacture and sell an SUV, although that seems unlikely. Instead, a four-seater sedan would be the most obvious choice, especially with Ferrari having just introduced its new FF model.
Winkelmann did say Lamborghini will look to find “synergies” within the Volkswagen Group of companies (which includes Audi, Porsche and Bentley) in order to bring to bring the new model to market.
The decision to move ahead and expand the Lamborghini brand to three models comes in part due to increased demand for high-end models in China. Winkelmann says Lamborghini expects the super sports car market to return to the 2007 highs by 2013, selling around 35,000 units a year compared to just 26,000 last year.
GALLERY: Lamborghini Estoque
A forum member over at FerrariChat (ironically enough) has detailed what he imagines the next 10 years will hold for the raging bull. He predicts, in intricate detail, a plan for Lamborghini to build the Estoque sedan in 2014 andthe Sesto Elemento concept in 2012, which has fueled speculation as to how accurate this really is.
The story has caught the imagination of news sites around the world, but there has not yet been an official source from Lamborghini brass; the closest has come from hints dropped by Lamborghini CEO Stephan Winkelmann that he would like to see the Estoque enter production. The forum post illustrates that not only will the Estoque be built, but a convertible concept will be shown in four years. The post also mentions that the Sesto will be built in limited numbers, even though Lamborghini has already planned its production. The recently-introduced Aventador will see SV and upgraded versions as keeping with top-Lamborghini tradition, and there’s even a name for the potential replacement for the Gallardo: Cabrera, “after one of the foundational bloodlines of Spanish fighting bulls.”
With such meticulous info like this, it’s easy to believe this speculation as fact—and to be fair, Lamborghini built their last concept as the ultra-limited, ultra-rare Reventón. But the eagerness to promote this as connected with the company itself leaves behind many questions to Lamborghini’s business plan and models of secrecy: given the length of time it took for the Aventador to be revealed, they don’t seem particularly eager to detail their plans for the next 20 years. Even if they build only two models.
[Source: Inside Line]
With Lamborghini boss Stephan Winkelmamnn desiring a third vehicle for his company’s product lineup, the Lamborghini Estoque appears to have been given the go-ahead rather than the obvious choice of an SUV.
Although Lamborghini pioneered the exotic SUV segment with its outlandish LM002, the company will forge ahead with the Estoque, after Audi decided to approve its ultra-luxury A9 4-door coupe. The Estoque will hopefully double sales for Lamborghini and increases revenues for the brand, allowing them greater independence from parent companies Audi and Volkswagen. Expect Lamborghini’s V10 and V12 engines, as well as all-wheel-drive, to make an appearance.
Audi is reportedly planning to develop a new A9 model that would sit atop its current A8 flagship in the German luxury brand’s lineup. The coupe-styled luxury sedan would target the Porsche Panamera, as well as high-end coupes like the Mercedes CL.
An inside source at Audi, speaking to AutoCar, commented that, “The project isn’t officially confirmed for production, but work is progressing on the business case, both at an accountancy and engineering level.”
Developed off of the current A8′s platform, the modified chassis could then serve as the basis for a Lamborghini 4-door based off of the Estoque concept. Like with the product sharing between the Audi R8 and Lamborghini Gallardo, engineering similarities will be used to cut costs, but each vehicle would get its own unique engine.
Lamborghini CEO Stephan Winkelmann in speaking with AutoCar, made it clear that development of such a model would only be possible through shared resources with another VW Group brand.
Back in 2008, Lamborghini showed of the Estoque concept at the Paris Motor Show. While concept cars are nothing new in the world of auto shows, this concept grabbed many headlines, as it was a Lamborghini for the family man. Yes, the craziest car company in the world had shown its vision of a four-door luxury sedan.
As soon as the crowd started showing any excitement, Lamborghini announced that the Estoque is destined to remain just a concept car and that no production plans have been considered. However, in the last year, Porsche and Aston Martin have both put super quick luxury cars on sale, and that seems to have stirred Lamborghini’s product plans. Continue Reading…
The Panamera is an incredible performance machine and the execs running the show over at Volkswagen intend to exploit all that the 4-door Porsche has to offer. According to a new report by Autozeitung, VW is planning three new models based on the Panamera: one for each of its high-end brands. In other words, look for a Panamera-based Lamborghini, Bentley and Audi in the years to come.
The cars are designed to compete in an increasingly busy segment, alongside the Mercedes CLS, BMW Gran Coupe, Aston Martin Rapide and Maserati Quattroporte.
News of a Lamborghini sedan has been around since the Estoque was first shown at the Paris Auto Show several years ago, and would probably already be in production were it not for the recession. Recent rumors have indicated Bentley is planning a 4-door coupe model, although it was earlier believed to be based on the Audi A7 Sportback platform, while using a turbocharged V8 to deliver 450-hp. As for the Audi version, it’s touted to get 500-hp and wear the A9 badge.
[Source: Autozeitung via GTSpirit]
With Porsche and Aston Martin making headway with their Panamera and Rapide four-door coupes, Lamborghini is apparently open to the idea of a four door sedan coupe similar to their Estoque concept car.
CEO Stephan Winkelmann is reported as saying to journalists that “a third model would fit Lamborghini very well”, and “a four-door car would be a very feasible approach.” But with the Estoque originally shelved in 2009 and sales down 18 percent versus last year.
The Estoque would need to give Lamborghini “a real leap” in sales for the company to justify the investment. While the four door coupe segment is currently on fire, there’s no telling whether the sector will continue to be hot, and a poorly timed introduction could spell doom for Lamborghini.
With sales of its models slumping so far this year Lamborghini is reconsidering expanding its range of models, which could mean the Estoque concept is back on the drawing board. While no green light has yet been given to the project, Lambo CEO Stephan Winkelmann recently commented in an interview with Bloomberg that, “A third model would fit Lamborghini very well,” and that in an effort to expand the Italian automaker’s lineup, “A four-door car would be a very feasible approach.”
Seemingly a segment that’s too niche, four-door sports cars are becoming increasingly popular with the Maserati Quattroporte, Aston Martin Rapide and the successful Porsche Panamera – which has already sold 25,000 units.
Winkelmann commented that in order to make a third model feasible it would need to be a higher volume model with a “real leap” in sales. Based on numbers from Porsche, a four-door Lambo would seem like a definite cash cow, possibly doubling the automaker’s overall sales.
So far this year, Lamborghini has managed to move 674 units, down 18 percent from the year before. Interestingly, the brand is increasing sales in growth-markets like China where it saw dramatic growth. That just so happens to be a market where large luxury sedans (like a 4-door Lamborghini) sell well.
Plans to build the Estoque concept into a production model were reportedly shelved when the economy dropped off, but with a recovery in sight, Lambo may look to put the 4-door project back on track. Recently, rumors of an entry-level V8 model and even an SUV have also surfaced. Winkelman did not comment on either of those models.
GALLERY: Lamborghini Estoque
The incredible Porsche Panamera platform will, as expected, live on, even if Volkswagen goes through with its plans to cancel the model after its initial production run. The Panamera is currently slated to run until 2016.
According to a report on Inside Line, the platform will be shared with other brands in the VW umbrella. That group could includes Audi, Bentley and Bugatti. The only premium brand that has been ruled out so far is Lamborghini, which could presumably use the Panamera to built a production version of the Estoque concept.
Considering the Panamera’s relatively small size and its sporting nature, it seems unlikely that Bentley could make use of the vehicle. The same goes for Bugatti. Out bets hedge on a high-powered Audi sedan, a possible A7 or even A9 sportback…