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Lamborghini Urus — remember the name. It’s the Italian supercar manufacturer’s second foray into the utility vehicle market and the object of much media attention leading up to its debut at the Beijing Auto Show next week.
Photos leaked onto the internet early today giving us the gory details about what sort of styling to expect from the newest fighting bull, but we’re still without verified specifications. It might make sense for the veritable V10 engine powering the 575-hp Gallardo to find a new home as the Urus’ heart, but it’s only a guess.
Czech site autoforum.cz leaked these pictures early on today, and the images show off the Lamborghini Urus’ edgy character with its sharp lines that remind us of the Lamborghini Aventador. It’s also worth taking a look at that interior, which certainly brings the full Lamborghini package, including jet-fighter-like switches and displays.
We still don’t know what’s the power behind the Urus, but we hope to hear they’ve managed to put one of the brands famous V10s in there, presumably the V10 that’s in the Gallardo, making 575-hp.
GALLERY: Lamborghini Urus
This morning we reported that the new Lamborghini SUV will be named the Urus. Hours later, Lambo released a teaser image (if you can call it that) of the SUV ahead of the scheduled Beijing Motor Show debut.
Showing almost nothing about the final design, the sketch composed of five lines confirms one thing. It looks close to the leaked photos we have already seen, despite revealing very little.
The SUV is rumored to be run by the same V10 that’s in the Lamborghini Gallardo, which makes 575 hp.
Check back for the full reveal of the Lamborghini SUV on Monday, though history indicates that something is likely to leak over the weekend.
Although initial reports had said that the nameplate “MLC” would be attached to the SUV, is has been reported that the name will be Urus. There were also rumors that “Deimos” could be the name, as Lamborghini trademarked it recently, but they must be saving it for another upcoming model.
Urus is the name of the larger ancestor of today’s domestic cattle, and it follows in line with Lambo’s naming scheme, using the names of bulls for its cars.
The Lambo is rumored to be run by the same V10 that’s in the Gallardo, making 575-hp, and will be based on the same platform as the Audi Q7, Porsche Cayenne and VW Touareg.
[Source: China Car Times]
Speaking to German newspaper Handelsblatt, Winkelmann revealed Lamborghini’s goal to have an SUV as a new third model to diversify the Lamborghini line-up as soon as 2017. Suffering losses (as most supercar brands do) since 2009, Lamborghini is under pressure from parent company Volkswagen to become a profitable asset.
All the rumors surrounding the inevitable introduction to the Lamborghini SUV should come to an end at the 2012 Beijing Motor Show where a concept version of the exotic SUV is currently set to debut in late April 2012.
Based on the photo in the publication (and it could just be a real good render) the Italian automaker will be incorporating the design from its Aventador on their SUV, which isn’t necessarily a bad thing. The Aventador is by far one of the finest Lamborghini designs in a while and if executed properly, could make the SUV look proper instead of out of proportion. The SUV is expected to be powered by the same V10 in the Gallardo with 575-hp, but a possible hybrid drivetrain is being, you guessed it, rumored with 700-hp and could be seen in 2015.
It would also make sense for Lamborghini to debut the vehicle in Beijing, where the Chinese market would welcome a Lamborghini SUV with open arms. Possibly much more than Europeans would at the Geneva Motor Show.
GALLERY: Lamborghini SUV
[Source: In Auto News]
Lamborghini will make a decision on its third model by the end of the year says CEO Stephan Winkelmann, and so far an SUV seems more likely than a super sedan.
Rumors have continued to surface that both a successor to the LM SUV or a production version of the Estoque concept would join the Aventador and Gallardo in the Italian brand’s lineup and the decision looks to favor emerging markets where a high-riding AWD machine would be better suited.
In an interview Lambo’s Asia-Pacific head Christian Mastra comments that in informal discussions with customers in markets like India, China and Brazil, the majority favor an SUV. Plus, Mastra comments, the brand already has history with trucks.
Lambo has already made it clear that this third vehicle is intended to be an every-day car. ‘‘The aim is to go for a car that you can use every day, not a fun car to use on Saturdays,’’ says Mastra.
As for other details, Mastra says the new vehicle will stay true to Lambo’s wild DNA, and could even use a turbocharged engine.
The Lamborghini Estoque would seem to be headed to production. After debuting the 4-door Lambo at the Paris Auto Show back in 2008, company CEO Stephan Winkelmann has now confirmed a third model for the exotic Italian brand.
“It has to be an everyday car,” he said speaking at the Reuters Global Luxury and Fashion Summit. “We want to have a car which is able to be used on a daily basis.”
Winkelmann did, however, add that no decision has been made on what segment the car could fit in. In the past Lamborghini did manufacture and sell an SUV, although that seems unlikely. Instead, a four-seater sedan would be the most obvious choice, especially with Ferrari having just introduced its new FF model.
Winkelmann did say Lamborghini will look to find “synergies” within the Volkswagen Group of companies (which includes Audi, Porsche and Bentley) in order to bring to bring the new model to market.
The decision to move ahead and expand the Lamborghini brand to three models comes in part due to increased demand for high-end models in China. Winkelmann says Lamborghini expects the super sports car market to return to the 2007 highs by 2013, selling around 35,000 units a year compared to just 26,000 last year.
GALLERY: Lamborghini Estoque
Lamborghini is considering a significant product expansion with sources indicating a new entry-level V8-powered model is on the way, as well as an SUV.
As the Gallardo has become increasingly powerful, and expensive, Lamborghini may look to appeal to a wider group of customers with a V8-powered sports car. This move seems part of a larger trend amongst makers of exotic and sports cars to sell more product at the lower end of the market. After all, it was the same philosophy that spawned the Gallardo in the first place and it has easily become Lamborghini’s most successful model ever. That being said, a V8-powered Lambo, with the engine likely coming from Audi, seems like a strong possibility.
Lamborghini also has a strong history of V8 models, including the Urraco, Silhouette and Jalpa.
As for the SUV, well, this certainly isn’t the first time rumors of a successor to the LM. This time, Car & Driver is reporting that Lamborghini sources “strongly hinted” that a new LM model would arrive, based on the same architecture that underpins the Porsche Cayenne, VW Touareg and Audi Q7. Groan…..
[Source: Car & Driver]